Mobile operator Safaricom plans on eradicating restrictions on its Bonga Points loyalty programme to allow customers redeem items of preference as opposed to the usual specific offers given by the telcom.
Subscribers have been forced to choose from the options given as options by Safaricom in the past which often omit’s customer’s preferred gadgets but will now get a device of choice ones the telecommunications company activates the new package in the coming weeks.
The system will also monetize the loyalty points for customers to buy whichever brand of phone or device in a bid to reduce its Bonga Points liability that last year grew 34 per cent to sh3.2 billion.
Safaricom awards a Bonga point to its subscribers for every sh 10 spent on its network customers are also given an option to redeem points for data, SMS and MMS messages, free talk-time and newly introduced air tickets and pay-TV subscription. With the launch of ‘jisort na Bonga points’, that allows customers to redeem mobile phones, tablets, laptops and accessories like modems and routers.
Safaricom is now encouraging customers to redeem Bonga points so that the programme can achieve its objective. This comes after the piloting of the new POS system since mid-march and is expected to roll-out in all Safaricom shops by end of September 2014.