">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Monday, January 25, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Startups

Ad Dynamo Appointed as Exclusive Twitter Ads Partner in South Africa

Sam Wakoba by Sam Wakoba
7 years ago
in Startups, Tech
6 min read
0

 addynamo_block

Ad Dynamo has been appointed by Twitter as its exclusive ad sales partner in South Africa and is set to work with brands and marketing agencies as Twitter’s point of contact.

With over 255 million active users and several brands worldwide Twitter helps both individuals and firms engage with existing customers or friends and reach new audiences. Several South African firms already use  Twitter to listen to their customers and market themselves organically, the deal will therefore help them get more out of this interaction.

“Companies have been on Twitter since day one. People come to the platform to connect with what they’re interested in, whether that is a sports team, musician, or brand. By targeting Twitter conversations and engagements based on these interests, brands have the opportunity to grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales”, said Ali Jafari, Twitter’s vice president of direct sales for EMEA. “The South African market is an especially good fit for Twitter given the high percentage of mobile usage and we are excited to be partnering with Ad Dynamo to bring Twitter ads to local advertisers.”

Three out of every five people on Twitter follow at least one brand. And 76% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand.

READ  RWANDA’S PRESIDENT PAUL KAGAME CAUGHT IN A TWITTER FIASCO.

“Every brand has a story,” said Sean Riley, CEO of Ad Dynamo. “And Twitter can help share yours. Brands that are finding it challenging to cut through the clutter and connect with their customers are using Twitter to create meaningful, targeted and measurable interactions with the right people at the right moment in time. We’re seeing brands putting a toe in the water, first with organic activity and then with their first paid campaigns, and then immediately coming back for more when they see the results.”

The appointment of Ad Dynamo as Twitter’s direct sales partner gives brands access to the same pricing, products and services, and support, as if they were dealing directly with Twitter.  The agency will also represent Twitter in other African markets including, Nigeria, Kenya, Ghana, Tanzania, Zambia and Uganda.

The firms will use Promoted Tweets  to reach both current and potential followers who are likely to be interested in your account, Promoted Accounts to build an active community of advocates and influencers and Promoted Trends to track popular topics happening right now. Twitter also provides analytics for brands and agencies using its Ad Products to track Twitter Ads activity, learn more about customer behaviour and adjust campaigns to drive better results.

Related posts

Finnfund & Norfund double Starsight’s funding to $20 million for Ghana expansion

January 23, 2021
0

African tech startup funding passes $700m in 2020 despite COVID-19

January 23, 2021
0
Toshiba

Chrome Now Helps You Change Weak Passwords

January 23, 2021
0

Top 5 Skills That Modern Software Developers Need to Have

January 22, 2021
0

Launched in South Africa in 2009, with branches Nigeria, Kenya, Ghana, Tanzania, Uganda and Zambia Ad Dynamo is an African-focused digital marketing platform, connecting brands to its over 52,000 publishers across Africa.

Readers 1,359

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: adAd dynamoTwitter
Sam Wakoba

Sam Wakoba

Taking you on tour through Africa's tech ecosystem, one startup at a time! [email protected]

Related Posts

Startups

Finnfund & Norfund double Starsight’s funding to $20 million for Ghana expansion

January 23, 2021
0
Startups

African tech startup funding passes $700m in 2020 despite COVID-19

January 23, 2021
0
Toshiba
Tech

Chrome Now Helps You Change Weak Passwords

January 23, 2021
0
Tech

Top 5 Skills That Modern Software Developers Need to Have

January 22, 2021
0
Tech

What Software Developers Need to Know About Burnout

January 22, 2021
0
Tech

Which is Better, Leasing or Purchasing Farm Equipment?

January 22, 2021
0
Tech

Three Kenyan teams excel at the Huawei ICT Competition Global Finals

January 22, 2021
0
Tech

Effective and Reliable Media Transfer

January 22, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Finnfund & Norfund double Starsight’s funding to $20 million for Ghana expansion

January 23, 2021

African tech startup funding passes $700m in 2020 despite COVID-19

January 23, 2021
Toshiba

Chrome Now Helps You Change Weak Passwords

January 23, 2021
Toshiba

Shoppable Ad Formats Are Coming Soon To Youtube

January 23, 2021

Hero MotoCorp Surpasses the Monumental 100M Cumulative Production Milestone

January 23, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: