Friday, June 20, 2025

Top 5 This Week

Related Posts

East Africa’s expenditure at the base of the economic pyramid for medical goods & services is 6x that of West Africa

Share this

Graph1.22There are 4.5 billion people at the base of the economic pyramid (BOP) in 92 developing countries and emerging markets and they form a significant market for consumer goods including health products worth $5 trillion (measured in 2005 purchasing power parity (PPP) dollars).  Health products and services alone account for approximately $243 billion globally. The BOP in East Africa dominate spending on medical goods and services in Sub-Saharan Africa (SSA) with an annual spend of $5.9 billion – almost six times as much as West Africa ($1.1 billion) . Read more here…

Share this

Popular Articles