East Africa’s expenditure at the base of the economic pyramid for medical goods & services is 6x that of West Africa

Related posts

MFS AFrica, Afrimoney Partner to Launch Cross-Border Remittance Services in Sierra Leone

July 21, 2021

0

Glovo Kenya Expands Reach To Thika And Kiambu Towns

July 15, 2021

0

Mineworkers Investment Company launches Khulisani Ventures,for Disruptive Early-stage Black-owned Businesses

July 10, 2021

0

Importance of IT Support for Better Service and Customer Experience

July 7, 2021

0

Customer Retention – Developing a Strong Customer Relationship

July 1, 2021

0

Meeula Digital Introduces a Smart Business Card That will Revolutionalise the way people connect

June 23, 2021

0

There are 4.5 billion people at the base of the economic pyramid (BOP) in 92 developing countries and emerging markets and they form a significant market for consumer goods including health products worth $5 trillion (measured in 2005 purchasing power parity (PPP) dollars).  Health products and services alone account for approximately $243 billion globally. The BOP in East Africa dominate spending on medical goods and services in Sub-Saharan Africa (SSA) with an annual spend of $5.9 billion – almost six times as much as West Africa ($1.1 billion) . Read more here…