Rocket Internet’s taxi hailing app, Easy Taxi has partnered with Africa’s first Mobile brand Mi-Fone to have the app pre-installed on their mobile phones in a move to help it offer its services to even more customers across Nigeria and Africa.
This latest partnership shows the innovation of African manufacturers and the changing landscape of African consumer habits as e- and m-commerce continues to grow at a tremendous pace. Users are increasingly turning to smartphones apps and mobile-friendly sites to make their everyday lives easier and more efficient.
Easy Taxi Nigeria aims to be the number alternative to the infamous traffic jams in Lagos by enabling users to access a database of registered and licensed drivers throughout the city.
According to CEO and co-founder of Easy Taxi Nigeria Bankole Cardoso: “We are delighted to be have the opportunity to partner with Africa’s first mobile brand and bring the Easy Taxi app to an even wider audience of users across Nigeria and Africa. The first 40,000 of M-Fones have the Easy Taxi app pre-installed and now, with the introduction of the Oju Emotion app, it will become more popular with the African market.”
Easy Taxi began operations in Nigeria in July 2013.