Electronics giant Samsung is attempting to curb fake phone sales in Botswana as part of its ‘buy genuine campaign’.

The campaign is in line with efforts by the country’s telecommunications regulator, the Botswana Communications Regulatory Authority (BOCRA), which kicked off a drive against fake phones last year.

Selling fake phones in Botswana risks fines of up to P2 million or jail terms of 10 years.

“Registered devices, unlike the cheaper knock off or even grey varieties, are covered by a 24-month warranty to give the consumer peace of mind,” said John Moir, country manager for Samsung Botswana.

“We want to educate and empower consumer to make the right, genuine, choice so they may reap the rewards of that decision whilst contributing meaningfully to legitimate economic returns,” he said.

Moir said the Botswana campaign is part of a wider international buy genuine campaign by Samsung.

Samsung urged customers to check unique ‘International Mobile Station Equipment Identity’ (IMEI) numbers of their devices.

“There are a number of clear and simple ways to ensure you have peace of mind that your phone is genuine, and which allow you to enjoy the benefits of that fact,” said Moir.