">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Saturday, January 16, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Mobile

How African Developers Can Win on Mobile

Brian Wafula by Brian Wafula
7 years ago
in Mobile, Startups
11 min read
0
Image:designhack.net

Image:designhack.net

A-new-mobile-Wave-by-Sams-006By David Okwi, Editor in Chief, Dignited.com (formerly TechPost.ug). This is his second piece on challenges developers mobile face in Africa. If you missed the first piece, find it here.

Last week on Techmoran, I did hit off an eye-opening post on why African developers struggle on the mobile sector despite living in a continent that’s been hyped and hailed as a “mobile-first” space. The reactions to the article from my circles of developers and those involved in the Tech ecosystem were not surprising at all as we both shared similar sentiments.

Those that live outside of the continent and get to learn about the continent’s technological revolution are often misguided by hyped blog posts with carefully crafted catchy headlines from visiting journalists that have absolutely no idea on what’s happening on the ground. The realities of how hard it is to make it in Africa are further buried by conference keynote speakers who often conveniently neglect to tackle real challenges facing the industry and instead hide behind western-borrowed catchy Tech trends. These “mobile conferences” have so far yielded no viable solutions to problems that continue to plague the mobile industry.

Mobile remains to be a space solely dominated by Telecom companies, Phone manufacturers and operating system vendors such as Google, Apple and Microsoft. The OS vendors simply like to lure developers into their respective platforms in order to make their platforms more lucrative while neglecting more urgent issues such as viable payment methods suited for the African environment. Google for instance in all its “Googliness” has failed to come up with a payment method that will make it easy for developers to sell their Apps on its stores and for Android mobile users to easily buy Apps using locally suitable methods. By “locally suitable”, I mean current payment methods such as Google Wallet, Paypal, Visa credit cards remain almost non-functional in most of Africa.

READ  Psycho 60 hosts a reality puzzle solving entertainment spot

That said, developers are unfortunately on their own — at least for now.

Allan Atukunda, one of the co-founders of Intelworld, an e-commerce solutions company based in Kampala Uganda believes that developers should cut the cord from the carriers and build new marketing and distribution systems for their apps and content;

“We have to create new marketing & distribution systems for apps & content, independent of the standard telecom network infrastructure. Let the Telco’s provide the data, we shall provide the apps & content. Most of the systems used by Telco’s are proprietary solutions, and tinkering with them to create new revenue streams is usually limited, besides, their core business is selling data & voice services.”

Related posts

Adam Molai’s JUA Kickstarter Fund Doubles to $2M to Kickstart African Entrepreneurship

January 15, 2021
0

Samsung Galaxy S21 Ultra 5G: The best Galaxy performance in a smartphone yet

January 15, 2021
0
Ultra

Samsung unveils the Galaxy S21 Ultra, Galaxy S21 + & the Galaxy S21. 

January 15, 2021
0

Nigeria’s TeamApt pivots to serve consumers, eyes expansion into West & North Africa

January 14, 2021
0

mobile contentDeveloping an independent marketing and distribution channel for digital content that’s independent of the Telecoms is next to impossible. The Telecoms control customer relationship and billing while the OS vendors are the gatekeepers of App stores, leaving developers as digital content (App) providers who have no control over distribution and monetization of their work! Allan suggests that developers have to create payment mechanisms different from Telecom-controlled mobile money payment system;

READ  Meet Calvince Okello, Founder Of M-Shamba

“I know the biggest challenge is developing a payment mechanism & system that is acceptable to everyone, but I think we can find alternatives to mobile money payment systems.”

Taking such radical turns requires monumental sums of money that developers don’t have initially. James Makumbi, another veteran software developer and founder of Billable hours, small Enterprise Resource Planning system for law firms that computerizes the entire workflow of a law firm, thinks that developers have to convince those with the money to invest in radical ideas.

“All our startups have only dreams and “good ideas”. Businesses are unwilling to buy in on such. Businesses are shallow, skeptical, shortsighted and tunnel visioned. So they cannot grasp the depth of your vision, see the future return on your idea or see “the big picture”. That is why all prizes for innovation go to those cashing in on poverty.

A developer today must really try hard here to convince those with money that his idea sells or find someone suffering and hold them at ransom.”

But Roger Bambino, a Tech blogger with Techjaja and a Telecom guru advises developers to first patent their ideas before they can present fancy looking powerpoints at the Telecoms headquarters. That might at least prevent Telecoms from using in-house developers from replicating their ideas overnight.

The mobile space is indeed as tough as the African wild. The Ericsson June 2014 Sub-Saharan Africa Ericsson Mobility Report predicts that in just three years’ time, 3G technology will become the dominant technology across the region with 930 million mobile subscriptions in Sub-Saharan Africa by the end of 2019,  557m smartphone and 710m broadband subscriptions. According to the report,  in 2014 phone users accessed 76,000 TB (terabyte) of data per month, doubling the 2013  figure of 37,500 TB per month while in 2015 the figures are expected to double again with mobile phone users accessing 147,000 TB per month. The African digital storm is brewing and its upto developers to tap into their ingenuity so as to take advantage of this opportunity while sidelining challenges that beset them.

Readers 1,397

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: AfricamobileNigeriastartupsUganda
Brian Wafula

Brian Wafula

Related Posts

Entrepreneurship

Adam Molai’s JUA Kickstarter Fund Doubles to $2M to Kickstart African Entrepreneurship

January 15, 2021
0
5G

Samsung Galaxy S21 Ultra 5G: The best Galaxy performance in a smartphone yet

January 15, 2021
0
Ultra
5G

Samsung unveils the Galaxy S21 Ultra, Galaxy S21 + & the Galaxy S21. 

January 15, 2021
0
Startups

Nigeria’s TeamApt pivots to serve consumers, eyes expansion into West & North Africa

January 14, 2021
0
Business

Cellulant Group CEO Ken Njoroge to step down in June

January 14, 2021
0
work from home kenya
Startups

OZÉ Raises $700k To Digitize African MSMEs & Offer Them Affordable Capital

January 14, 2021
0
Startups

France’s OTT platform Molotov expands into 7 African countries

January 14, 2021
0
Startups

Gro Intelligence Raises $85 Million in Series B Funding

January 13, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Baidu establishes an Intelligent electric vehicle arm to bring autonomous cars on a road near you

January 15, 2021

Adam Molai’s JUA Kickstarter Fund Doubles to $2M to Kickstart African Entrepreneurship

January 15, 2021

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021

How we can all contribute to the Green revolution 

January 15, 2021

How to fuliza by Safaricom guide

January 15, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: