In two years, you could be part of the population in both Middle East and Africa that will be driving at least 25 new sets of vehicles, as Ford has introduced a new product rollout for the continents to target growth opportunities ranging from small to large size cars.
Besides Mustang the iconic American sports car and other vehicle brands landing in the continents, Ford is set to introduce advanced technologies including EcoBoost engines, SYNC in-car connectivity, and inflatable rear seat belts to mention a few technologies.
The product acceleration announcement comes only six months after Ford realigned the four regions of North Africa, Sub-Saharan Africa, South Africa and the Middle East into a new single Ford Middle East and Africa business unit to improve customer services and expand in the fast-growing region.
“We are accelerating the introduction of our new products in Middle East & Africa, leveraging our One Ford plan with a full family of vehicles offering the very best quality, fuel efficiency, safety, smart design and value,” said Jim Benintende, president, Ford Middle East & Africa. “Thanks to our One Ford plan, we can offer vehicles and technology that customers want and value, tailored to the needs of our markets.”
That means that in the next two years will see a major expansion of Ford’s vehicle and technology line-up in South Africa and the Middle East. In total, 17 vehicles will be launched or refreshed, including new Ford Focus, Fusion, Ranger XL-Plus, Transit and Mustang.
The best of all the technologies from Ford will be introduced in vehicles throughout the region, including EcoBoost engines, SYNC 2 connectivity, Active Park Assist, Active City Stop, Adaptive Cruise Control, Blind Spot Information System with Cross-Traffic Alert, Rear View Camera, and Lane-Keeping System.
Moreover, the stylish all-new Ford Fusion offers striking design and premium-level interior craftsmanship. All-new Fusion delivers segment-first adaptive full LED headlamps; SYNC with MyFord Touch, which includes an eight-inch colour touch screen.
In all, while each vehicle such as the Mustang is worth at least $23,600 USD, the total Middle East and Africa car market is expected to grow 40 per cent by the end of the decade to 5.5 million vehicles, concurred Benintende.
“Middle East & Africa is the final frontier for global automotive growth and we are putting the infrastructure and people in place to participate in this growth with the introduction of new products, leveraging our One Ford global strengths,” he said.