Equity Bank Group, has stepped up efforts to enhance its card business and related payment processing servicesin an ongoing process geared at setting the pace for the full scale rollout of the Equity 3.0 strategy aimed at facilitating a cash lite economy in East Africa, Equity Bank has now confirmed its partnership with some of the world’s leading merchant business and payment processing firms.
The Bank which reported a 58% growth on its payment processing and merchant business last year has managed to seal what is arguably sub-Sahara Africa’s widest network of best in class payment channel services and card business operators.
Speaking when he confirmed the development, Equity Bank Managing Director Dr. James Mwangi disclosed that the bank is now a partner for American Express, Visa, MasterCard, PayPal, Google, China Union Pay, SWIFT, JCB, VFX (Equity Direct) and Diners Club.
To support the strategic partnerships, Equity Bank, is now actively recruiting local merchants in a process technically known as merchant acquisition to facilitate the regional acceptance of American Express Cards among other payment solutions beyond the Bank’s channels.
The merchant acquisition process by Equity Bank, Dr. Mwangi confirmed is also geared at providing alternative revenue streams for its business partners, who will enjoy commissions for card transactions.
“At Equity Bank, our commitment is to best serve and meet the financial needs of our nearly 9million customers, our association with the World’s largest credit card companies and payment solution providers is therefore part of this commitment to deliver the best card solutions,” Dr. Mwangi affirmed.
And added: “Such partnerships are also in line with our Equity 3.0 business strategy of becoming a one stop shop for financial services and giving our customers the freedom of modern banking in today’s fast-paced world. Our investment in a robust IT platform continues to pay dividends and gives us the opportunity to continue investing in products and services that suit our customers who are increasingly becoming technology-driven and seeking borderless and seamless financial services.”
Some of the recent merchants retained recently by Equity Bank to support American Express card business include retailers Nakumatt Holdings, hospitality concerns ArtCaffé, Heritage Hotels, Best Western Hotel, Imperial Hotel, Laico Regency, Leopard Beach Resort and Boma Hotels.
Equity Bank recently sealed an operating deal with American Express, the world’s largest credit card company by purchase volume. The partnership with American Express will also afford the Bank a rare opportunity to serve American Express Card Members visiting the East Africa region from any part of the world. Currently, American Express holds a portfolio of more than 107.2million cards in force worldwide with US$ 33Billion annual revenues.
Over the last year, Equity Group has made investments in its diaspora remittances, merchant acquiring infrastructure and banking and transaction processing by connecting to leading global payment systems.
Equity Bank is currently enjoying a market leadership slot for diaspora remittances with approximately 16.8% market share. Last year, more than US$ 185milion from the diaspora was channeled into the country through Equity Bank.