Samsung Electronics has unveiled a device dubbed ‘Samsung Galaxy K Zoom’ that serves as a smartphone cum camera.
Samsung Galaxy K Zoom’ is expected to appeal to a generation of users who enjoy taking still images and videos using smartphones before sharing them to friends through the social media. The device also represents a new category of camera-specialized smartphones that balance great mobile phone performance with camera functionality.
Samsung commented that the device will offer a more intense picture and video taking experience compared to other Galaxy devices.
Samsung Electronics East and Central Africa Internet and Mobile Director, Manoj Changarampatt, said: “With the growth in popularity of social media and content sharing among smartphone users, we develop innovative devices that blend the best of smartphone and camera features, because our research has shown that users are no longer content with having to choose between the two.”
The Samsung Galaxy K Zoom is designed to offer the control and functionality needed to ensure pictures and video are crisp and sharp.
It is the only camera-specialized smartphone in the market that comes equipped with 10x optical zoom and a 20.7MP camera which works in low-light shooting environments.
The retracting lens technology makes it much slimmer than its predecessor the Samsung Galaxy Zoom, making it less bulky and more portable.
Equipped with the Optical Image Stabilization (OIS) functionality, the Samsung Galaxy K Zoom can reduce the ‘blur’ caused by camera movement during exposure. This unique feature comes in handy in low light, when zooming in and when recording videos.
The new device also integrates advanced camera usability features and functions, including Auto Exposure/Auto Focus Separation for the precise balance of light and clarity, next-generation Pro Suggest mode which offers 10 optimized filter settings, Selfie Alarm that allows users to take timed selfies with ease, and object tracking for a clear, focused shot of a moving subject.
The smartphone performance is as good as the Galaxy S4 as it comes will all premium Galaxy devices. It is also equipped with a Hexa core, which is 1.3 GHz Quad-core and 1.7 GHz Dual-core, as well as outstanding power and performance for fast browsing, quick multi-tasking, smooth UI transitions and better gaming performance.
The Samsung Galaxy K Zoom is available in Samsung stores and leading mobile phone retailers countrywide. It retails at KSh55,000.