">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Monday, January 25, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Mobile

Kenyan M-Pesa introduced in Europe

Robin Okuthe by Robin Okuthe
6 years ago
in Mobile
5 min read
0

Mobile money transfer system M-Pesa, which is a Kenyan brainchild,  has been launched in Romania, signalling the imminent migration of African technology to Europe.

Mobile money transfer systems have caused a paradigm shift in Africa causing many businesses and humanitarian agencies to change ways in which they conduct business. It has also transformed the lives of millions of Africans who have limited access to traditional banking services. It however remains to be seen whether M-Pesa will enjoy the same success in Europe.

The concept of M-Pesa is simple. Customers receive and send money through their mobile phones through a text messaging technology.

Following its launch in Kenya some seven years ago, M-Pesa has since expanded to several African countries, including South Africa, Uganda, Tanzania and Democratic Republic of Congo.

Mobile telecommunications operator Vodafone, which developed the technology, has recently introduced it to Fiji and India. The company noew set its sights on Europe following the rollout of M-Pesa last month in Romania.

“We chose Romania because there was, and there is still, a large part of the population which doesn’t have a bank account,” said Claire Alexandre, who leads M-Pesa’s Commercial and Strategy team within the Vodafone group. “Only about 50 percent of the population of Romania has a bank account. And the other half is mostly still using cash.”

VOA cited Alexandre saying that even Romanians who have bank accounts mostly use them to withdraw their salaries. They then depend on cash transactions for the rest of the month.

Related posts

Nokia C1 Plus now available in Kenya for Ksh 9,000

January 21, 2021
0
A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0

realme to release more phones in 2021 to grow its smartphone market share

January 16, 2021
0

Samsung Galaxy S21 Ultra 5G: The best Galaxy performance in a smartphone yet

January 15, 2021
0

That’s a habit Vodafone wants to change. The company said: “it’s too early to talk about the number of M-Pesa customers there, but it’s clear that Africa — where mobile phone use has exploded — offers a lesson for Europe.’

READ  Uganda's EzeeMoney Wants To Lead The Way In Mobile Financial Payments In Africa & Beyond

“Looking at how people communicate with each other, how they interact with each other, we realized that people talk to each other, but often they need to send or to receive money from each other,” said Alexandre, as cited by VOA. “So we’ve expanded that further. So if you look at those basic needs, then there are other markets where those needs haven’t been met either. And we saw that was actually the case in Romania.”

According to VOA, thus far, Vodafone hasn’t announced any plans to expand elsewhere in Europe. Experts suggest it might be eyeing other markets, though, in eastern and central Europe.

Alexandre was adamant that markets appear to cherish the brand name. “So wherever it next travels, M-Pesa will keep its moniker and its Swahili roots.”

 

Readers 786

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Robin Okuthe

Robin Okuthe

Related Posts

Gadgets

Nokia C1 Plus now available in Kenya for Ksh 9,000

January 21, 2021
0
A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi
Mobile

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0
Mobile

realme to release more phones in 2021 to grow its smartphone market share

January 16, 2021
0
5G

Samsung Galaxy S21 Ultra 5G: The best Galaxy performance in a smartphone yet

January 15, 2021
0
Ultra
5G

Samsung unveils the Galaxy S21 Ultra, Galaxy S21 + & the Galaxy S21. 

January 15, 2021
0
Mobile

vivo smartphone unveils Vivo V20 in Kenya at Ksh45,000

January 5, 2021
0
4G

realme takes stock of its performance in the Kenyan market as it hits 50 Million shipments globally

December 30, 2020
0
Mobile

Looking For An iPhone 12? Here Are The Prices In Kenya

December 22, 2020
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Finnfund & Norfund double Starsight’s funding to $20 million for Ghana expansion

January 23, 2021

African tech startup funding passes $700m in 2020 despite COVID-19

January 23, 2021
Toshiba

Chrome Now Helps You Change Weak Passwords

January 23, 2021
Toshiba

Shoppable Ad Formats Are Coming Soon To Youtube

January 23, 2021

Hero MotoCorp Surpasses the Monumental 100M Cumulative Production Milestone

January 23, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: