Kenya’s OLX, the ICTR Authority of Kenya and the Consumers Federation of Kenya (COFEK) have partnered and launched ‘Kaa Ridhoo’ campaign which is aiming at enhancing the safety of consumers buying and selling through online platforms.
In the launch, OLX country Manager Peter Ndiang’ui emphasized the need for a educative campaign to create awareness within the Kenyan population and equip the public with the necessary information to be more cautious.
“As an online platform, we have not been exempt from cases of unscrupulous individuals. We have been trying to do our due diligence and provide as much information as necessary to our clients regarding their safety,” he said.
The Permanent Secretary, Ministry of ICT, Joseph Tiampati said: “we are aware of the challenges and are working to enhance the security for Kenya’s cyber space. In June, we launched the National Cyber Security Framework, which consists of the strategy, Digital Certificates and a portal where Kenyans can report about incidences. We are working with various stake holders to realize these goals.”
According to Ndiang’ui, the company has taken steps to help cushion their clients and encourage them to continue using the platform.
“OLX has also partnered with KK Security Group to provide trained private investigators who will be sitting at the OLX offices. Due to their close working relationship with the police, they will ensure timely solutions to any cases raised during the campaign period and even after. To further promote the success of this partnership, we are also in the process of instituting a toll free number which our clients can call in case they sense any foul play from those who contact them,” he said.
Kenya has embraced e-commerce that as of now it contributes about 6 percent to the country’s GDP giving about Ksh. 200 million. The anti-fraud campaign will run for one month.