Buywela.com Launches in Nigeria to Simplify Online Shopping for You

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10556262_259945054204912_8264812022408245701_nFounded by three young Nigerian entrepreneurs Reuben Odunze (CEO and Founder), Wisdom Uwaize (Co-founder) and Lemeul Okoli (Co-founder and CTO), Buywela is a Nigerian based e-commerce startup that wants to change the way we shop online by aggregating the best deals and products from trusted and popular e-commerce websites in Nigeria.

“It is really fascinating in todays world especially  Nigeria, where you can buy almost anything without stepping an inch out of the comfort of your home or office. We have seen an unprecedented increase in the number of e-commerce sites in Nigeria and as a result shopping online for the right products becomes stressful and time consuming,” says Odunze.

Buywela.com is out to help you discover all the best different types of products and deals in Nigeria, to do so  our technology creates a very unique way to aggregating deals and products from popular and trusted e-commerce sites like Konga, Jumia, Gidimall, Kaymu, Dealdey and more analyses and presents users the best deals and products to create a seamless and delightful shopping experience and serve as something of a one-stop shop for online shopping.

The tech underpinning buywela also  displays aggregated products in a way that makes it easy for shoppers to find products that suits them then click on ‘Buy’ button to purchase directly from the e-commerce site where the item is pulled from.

“The idea for buywela.com is to make shopping online faster and stress free” says CEO Reuben Odunze about the company’s founding. “Our vision is to be the “Google for e-commerce” aggregating and indexing the world’s online shopping information.”

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba