To access the offer, Airtel customers with data enabled phones shall access: mobile.twitter.com from the default browser of their handset, use Twitter Android App on their Android device, or use the Twitter apps on Windows Phone or Nokia devices. Accessing the Twitter page is free however, standard data charges will apply for viewing external links, pictures, videos and other media thus its recommended that one purchases a data bundle or have credit. Subscribers using BlackBerry handset will not be able to avail this offer. The firm said nothing about iOS.
Airtel Kenya CEO Adil El Youssefi said in a statement, “Customers are increasingly relying on the mobile devices for accessing everything from emails to music to social networks. In conjunction with this trend, we are pleased to introduce 3 months of free access to Twitter to our prepaid customers. Our customers will now be able to enjoy Twitter’s rich interface on their mobile web browsers free of charge. This initiative will introduce new users to an exciting world of possibilities that mobile internet enables, thus providing an impetus to data services market”.
The Twitter App has been customized wherein, every Airtel customer who is accessing Twitter, will be able to view a message on the header and footer of the app mentioning Twitter is free of charge with Airtel. This Twitter app will pop up a message of additional data consumption charges only if a subscriber chooses to visit an external link while browsing updates on Twitter.