MTN South Africa Launches Reverse Call Service

MTN South Africa has launched MTN Pay4Me to enable its customers reverse calls to receivers whenever they have insufficient airtime.

The reversed charge call is not automatic, the customer receiving the call will be pre-notified and given the option to either accept or reject the Pay4Me call. If a receiver accepts the call, they will charged on behalf of the caller at 99c per minute on a per second billing, regardless of their tariff plan. Receivers with insufficient airtime will receive an SMS notification about the missed Pay4Me call.

Larry Annetts, Chief Marketing Officer MTN South Africa said,”MTN is aware of how hard-pressed consumers are and this proposition seeks to ensure that its subscribers stay connected despite their financial situation. Through Pay4Me, MTN shows that it cares for the welfare of its customers and ensures that customers can fulfil their innate human instincts – the need to communicate – regardless of their personal circumstances.”

Pay4Me will be available from Friday, 24 October and will be available to all MTN customers. The service will be applicable between MTN to MTN calls.

Customers who want to use this service need to dial 127 from their MTN-sim, followed by the number they wish to call, and activate the call button. Alternatively, they can dial *127* followed by the cellphone number they wish to call, followed by the # button.

Sponsor customers can dial *127# to add cellphone numbers of accepted people calling them using this service, including children and household staff.