South Africa’s Stock Shop Simplifies the Stock Market to Help You Invest

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South Africa’s Stock Shop is an online platform that aims to help everyone invest in the stock market by helping them understand the basics of the stock market.

Founded September last year by Annabel Dallamore, a mechanical engineer, Stockshop.co.za, is an online portal that bridges the gap between stock market products and service providers and would be investors but who need knowldge to understand the market. The site has wide educational and research tools to help just anyone invest in the SA stock market.

Stock Shop says it takes the fear out of the stock market and gives users all the right tools to invest their money responsibly.

“We understand the stock market can often be a fearful and intimidating place and we are here to simplify it for you. We will answer common questions, demystify seemingly complex issues, provide you with the most relevant news and the right tools to start investing,” the firm writes on its site.

Stock Shop also has a regularly updated blog with latest market insights, tips, tricks and interviews with famous market players to help it’s users invest. Stock Shop is backed by Seed Engine.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba