Airtel, Avea, Axiata, Etisalat, Millicom, MTN, Ooredoo, Orange, Telenor, Vodafone and Zain have become the first to endorse the the GSMA Code of Conduct for Mobile Money Providers, a series of common business principles to enable the development of safe and responsible digital financial services.
The operators were the first among the 82 mobile money operators to endorse the code.
According to Anne Bouverot, Director General, GSMA. “By endorsing the Code of Conduct, mobile operators are demonstrating their commitment to offering safe and reliable services, which will strengthen the digital financial ecosystem by fostering consistent implementation of business practices that ensure service quality, enhance customer satisfaction, facilitate commercial partnerships, and build trust with regulators.”
The Code underpins soundness of services; security of the mobile network and channel; and the fair treatment of customers.
The GSMA is strongly encouraging all of its members offering mobile money services to endorse so that they safeguard customer funds against risk of loss; combat money laundering and terrorist financing and ensure the services are safe and reliable.
The GSMA is set to work with members and expert organisations to guide mobile money providers to effectively apply the Code and as well assess themselves on compliance with the Code of Conduct.