OLX has partnered with Facebook through the Internet.org app to provide an easy and reliable e-commerce platform for Airtel subscribers in Kenya.
Peter Ndiang’ui, OLX Country Manager, said: “Facebook’s Internet.org app is as revolutionary as OLX and this partnership is one of utmost importance to us. The internet has so much to offer and we believe that with the right tools and information we can revolutionize E-commerce in Africa.”
According to statistics, the number of internet subscribers in Kenya has grown by 13% in 2014 to stand at around 13.1 million, with mobile subscriptions remaining the greatest contributor of internet data subscriptions. This signifies the enormous potential to connect more people in Kenya.
“It is with this in mind that we partnered with Facebook to have our app as one of the free services offered in Facebook’s Internet.org app, which will be available to all Airtel subscribers in Kenya,” Mr.Ndiang’ui continued.
“Having services like OLX available within Facebook’s Internet.org app enables people to more easily share and connect with the community around them,” said Andrew Bocking, Product Manager of Internet.org at Facebook. “As we try to connect the billions of people without internet access today, we can make a big impact by providing locally relevant basic internet services free of charge.”
Facebook’s Internet.org app makes the internet more accessible through a set of free basic services – enabling people to browse useful content and websites without incurring data charges.
Airtel customers in Kenya can access the Internet.org app through the Google Play Store or by visiting www.internet.org on a mobile browser.
OLX also announced that it has surpassed 200 million active monthly users worldwide with users generating more than 11 billion monthly page views, which translates to around 360 million page views each day.
“Kenyans have readily accepted and adopted OLX as a means of trading. We have seen things like livestock, and foodstuff being traded via OLX. However, the top listed and searched for item on our site, still remains electronic goods,” he continued.
He concluded by saying that OLX has been setting the trend in the Kenyan market, and will continue to innovate ways to make e-commerce easier and accessible to all.