People want to associate with something revolutionary and global and prestigious, reason why Hollywood’s hip culture sells.
Vodafone is using its ‘global brand’ and ‘feel’ to launch and probably dominate the Ugandan tuff, run by MTN Uganda, Airtel, UTL, Africell Telecom and others such as Smile Telecom, Sure Telecom, K2 Telecom, Smart Telecom.
Vodafone is selling itself as a prestigious global brand, yet launching locally to serve the locals and it emphasizes its launch is not a prank!(wolox).
With operations in 26 countries, mobile network partners in 53 more countries, a stake in Kenya’s Safaricom and ownership Safaricom’s M-PESA, operations in Tanzania and South Africa and fixed broadband operations in 17 markets plus 438 million mobile customers, Vodafone sees itself as a priviledge to launch operations in the country.
Vodafone has signed a deal with Afrimax Group which has a 4G LTE telecommunications operator licence in 12 sub-Saharan Africa countries and a population coverage of 222 million. The two, under a non-equity framework agreement will launch in Uganda and expand into further markets in sub-Saharan Africa. Afrimax is a pretty great partner due to a number of things-having IFC and AMC, members of the World Bank Group as investors is one of them.
In a statement, Vodafone Partner Markets Chief Executive Stefano Gastaut said: “Uganda is an attractive market and we are delighted to welcome Afrimax to our successful Partner Markets community, which already operates in more than fifty countries. We look forward to exploring the potential for further Partner Market agreements in sub-Saharan Africa with Afrimax, under our framework cooperation agreement.”
Afrimax will complement Vodacom Group’s operations in South Africa, Tanzania, the Democratic Republic of Congo, Lesotho and Mozambique and has been agreed in conjunction with Vodacom Group.