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CEO Weekends: Eskimi launches first African focused mobile real time bidding platform

17635168Popular mobile social network in Nigeria, Eskimi has launched a mobile RTB (mobile real time bidding platform) in a move to  increase the mobile reach in Nigeria for advertisement clients and agencies who works with the network to reach its 9 million members in the country.

The RTB is expected to help the mobile social network reach another 30 million mobile consumers.

According to Vytas Paukstys, CEO of Eskimi, “Our main goal from the start was to offer the best quality services to Nigerian clients. We were very focused on making performance and engagement campaigns work on our social network digital media. Launching RTB platform is our next step in becoming a one stop shop for all mobile marketing needs in Nigeria and other African countries.”

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The firm says the real time bidding platform will offer simplicity for clients and will not overwhelm them with programmatic buying details. All campaigns can be launched by Eskimi account managers and clients will use the same dashboard. Agencies will have special deals and improved dashboards so that everything can be also shared with the clients.

Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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