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CEO Weekends: StarTimes Drastically slashes price of its set top boxes ahead of digital migration

decoder-high-resStarTimes Media has slashed prices of its approved DVB T2 set top boxes to just Ksh 199 upon subscribing to any bouquet at a cost of Ksh 1,500 giving access to over 76 local and international channels. Initially users had to buy the set top boxes at over Ksh 4000.

StarTimes has also introduced a new bouquet dubbed Nyota retailing at just Ksh. 149 per month giving Kenyans access to 8 international channels including Star Swahili, E-Star, Star Music, Star Kungfu, Child Smile, God TV, Iqraa TV, CCTV News and a host of local content.

Upon acquiring a StarTimes set top box for Ksh. 199 and the 1,500 subscription fee, Kenyans will have a choice to either enjoy 1 month Unique bouquet (over 76 channels), 45 days Classic bouquet (over 55 channels), 3 months Basic bouquet (over 37 channels) or 10 months Nyota bouquet for the same amount.

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In a statement StarTimes Vice President for Marketing Mr. Mark Lisboa,“In the coming days, Kenyans will have to acquire type approved digital set top boxes, most of those who will be affected by the switch off from December 31st are first time buyers, we have therefore considered making it very affordable for Kenyans to acquire and access our digital television service while establishing a 24 hour call centre and a free door to door after sales service to further bolster our offering.”

The company has also made a 20% drop for the Dual Feature Free To Air Digital Box that will now be retailing at Ksh 3,999 with access to one month free viewing of the Unique bouquet worth Ksh. 1,499. The Free to Air set top box is upgradable to the company’s pay television platform at a subscriber’s will, while giving free access to local channels upon expiry of the monthly subscription for good.

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The outdoor antenna and a ten meter cable will now retail at Ksh 1,000 down from Ksh 1,400.

“We are committed to a smooth transition from analogue to digital broadcasting while enabling Kenyans to overcome entry barriers through affordability as we equally showcase our premium channel offering and customer centered after sales services that will swiftly manage any challenges faced by our customers.” added Mr. Lisboa.

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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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