Azimo Launches New Instant Money Transfer Service to 8 New Countries in West Africa

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10616718_758556814218425_4789001912428276590_nOnline money transfer service Azimo today opened its doors to recipients in Benin, Burkina Faso, Ivory Coast, Guinea-Bissau, Mali, Niger, Senegal and Tog in West African CFA francs for instant cash pick-up from senders across Europe.

Michael Kent, CEO of Azimo, explains that: “Together these 8 countries have a combined population of over 100 million people and GDP of US$80bn. The World Bank estimates that nearly $3bn was remitted to the region in 2012, and with more and more African migrants moving to European countries including France, Belgium, the UK and The Netherlands, the new Azimo service means more money in the hands of their families and communities back home in West Africa.”

Azimo’s online service provides a fast, safe and low-cost way to transfer money across borders, either to bank account or for cash pick-up at thousands of locations across the region. Azimo’s rates are up to 85 per cent cheaper than high street banks and traditional money transfer providers. In addition Azimo offers an exceptional exchange rate, which is currently £1 = 846.02 and €1 = 655.95*.

The service is available across the UK and Eurozone, including France, Ireland and Germany. Funds are delivered for instant cash pick-up at locations across the region while transfers direct to bank account arrive within 24 hours.

Registering to use Azimo is free and takes just a few seconds from a PC or phone using your email address or Facebook profile.

Kent believes it is important to offer hard working migrant a convenient and good value service: “As much as we’re in the money business, we’re also in the people business. We launched Azimo to help those hard-working migrants who were being ripped off by legacy players like Western Union. Today’s announcement means there’s never been a better time to send money home to your loved ones.”

In addition to Azimo’s normal low-cost services, customers will get their first transfer FREE when using promotional code AZIMOCFA.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba