Samsung launched the ‘I See Your Dreams’ campaign to engage fans and help the youth in pursuing soccer in Africa during the Orange Africa Cup of Nations (AFCON) Equatorial Guinea 2015, which will be held from the 17th January to 8th February 2015
Samsung has not only sponsored the tournament but also inspire the youth and the people of Africa by connecting them with renowned players and bringing opportunities to make their football dreams come true
Under the theme ‘ I See Your Dreams’, Samsung has also partnered with local soccer heroes such as, Kennedy Mweene from Zambia and Andre Ayew from Ghana who are recognized for their individual commitment to the sport and have worked hard to make their own dreams come true. The campaign will create excitement through engagement with football fans around Africa with a focus on Zambia and Ghana, whose teams have qualified for the tournament.
“Samsung recognises the importance and passion of football in the continent not only as a spectator sport but more importantly for its role in the social upliftment of our communities. Our sponsorship of the Orange Africa Cup of Nations (AFCON) Equatorial Guinea 2015 is about continuing a successful and fruitful relationship with the African continent