Friday, March 29, 2024
No menu items!
spot_imgspot_imgspot_imgspot_img
Ad

Top 5 This Week

bama cap

Related Posts

Rocket Internet’s Jumia Launches in Angola

jumiaAfter launching in Tanzania last year December, and in Cameroon and Uganda, Rocket Internet-backed Jumia has today launched in Angola to fulfill its mission as Africa’s ‘Amazon.’

This launch in Angola, makes JUMIA present in 11 countries in Africa.

Christina Hawley, Managing Director for New Countries at JUMIA said: “Angola is emerging as one of the most important countries in Africa. Our goal is to meet the demands of customers in this country with excellent products, prices and services. In addition we want to build deep partnership with local and international brands and distributors who are looking to bring their assortment to Angolan consumers.”

- Ad -

JUMIA first launched in Nigeria in 2012 and has since expanded into Ivory Coast, Egypt, Cameroon, Morocco, Kenya, Ghana Uganda and Tanzania, as well as launching a site in the UK. Using its own warehouses and delivery teams, and a variety of payment options, Jumia has helped African consumers buy online as Internet penetration grows.
angola jumiaAccording to the World Economic Outlook Database by the International Monetary Fund, Angola is Africa’s fifth largest economy, with an estimated GDP of $142 billion for 2015. This means Jumia islaunching is country with a strong purchasing power and growing interest in consumer goods. Luanda is also one of most expensive cities to live in  in Africa and there is a steadily increasing number of Internet and smartphone users, proving that now is an ideal time for online retail to establish itself.

Jumia’s African expansion has not been without controversy. A number of entreprenuers in Africa have rediculed the firm for burning loads of cash with an expection to reap later saying the money is good for educating the markets but might never come back. Other’s have blamed Jumia for its employment policy, getting inexperienced MBA’s and ex-McKinsey consultants who only know Africa from one work trip.

- Ad-

It’s delivery system has also been boggled with delays, a thing blamed on Africa’s poor road and geographic addressing systems. Nasper’s backed Konga.com,  at one time alleged the firm was domain squatting on its country TLD’s in several markets and vowed to sue. Recently, Konga said it’s working out its African expansion move too.

- Ad -
Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

Popular Articles