CEO Weekends: Orange Kills Orange Wireless to Survive

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ORANGEOrange has announced it will no longer operate its CDMA network (Orange wireless) in Kenya and is set to replace it with GSM (Orange Mobile) after a thorough review of its offerings in the country.

The shift will be complete by end of Q1 2015.

According to the company’s CEO, Vincent Lobry, “CDMA technology is no longer able to favourably compete with 3G and LTE, its evolving GSM component. Moreover, CDMA is fast becoming obsolete around the world and the maintenance of the same will not be a simple affair for any telco in the mid and long term.

Lobry said the switch over will allow it to focus on its strategic effort on the advancement of GSM technology in this market.
Orange wireless will be replaced with the firm’s existing Orange Mobile in areas where Orange wireless was the only available option, as it continues to expand its 3G network across the country.

“An additional 41 towns/ urban centres will be open by the end of Q1, 2015,” says Lobry.
Orange wireless clients on 020-XXXXXXX will be shifted to GSM SIM cards of 077 or equivalent. Some of the users especially those using devices which can’t take up a normal GSM SIM card, Orange will give them vouchers from KSh 500 to KSh 10,000 as long their devices were bought in an  Orange shop. The device subsidy applies to all the prepaid voice and EVDO customers as well as its postpaid customers.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba