Startimes unveils slimmer decorders to boost customer experience

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video-insider-pay-tv-sub-losses-in-2013--amazons-video-gadget--boxfishs-raiseStarTimes Media has unveiled StarTimes Light Standard Definition (SD) and a High Definition (HD) DVB T2 decoders, slimmer and lighter than the current decoders in the market adding to their appealing and distinguished features.

Speaking during the launch, StarTimes Vice President for Marketing Mr. Mark Lisboa said,“We want them to have the best experience in the broadcasting sector as they use our services while equally availing enthralling programming that will enrich their television viewing experiece,” noted Mr. Lisboa.

Going for Ksh. 199 and Kshs. 999 respectively upon subscribing to a bouquet of choice at a cost of Ksh. 1,500, subscribers can have access to 10 months Nyota bouquet, 3 months Basic bouquet, 1 and a half months Classic or 1 Month Unique bouquet. Subcribers of the StarTimes Light full HD decoder will currently enjoy two HD channels namely, NBA TV and Star Bollywood with the company planning to introduce more HD channels in the near future.

The decoders offer multi-lingual support with options for English, Kiswahili, French and Portuguese. The decoders also allow  subscribers to set up to 32 program reminders using the new Auto Tune feature where the decoder will automatically tune to the channel with a reminder when the customer is watching a different channel.

With the phase 1 and 2 of the analogue switch off having already been implemented, StarTimes is positioning itself as the preferred brand for digital migration comes the final digital migration phase expected to take place on 30th March 2015.

The company’s Free To Air decoder will continue to retail at Ksh 3,299 with access to one month Unique bouquet giving access to over 76 premium international channels and over 55 local channels in digital television quality upon the expiry of the one month free access.

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Sam Wakoba
Based out of Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, speaker and panelist. He is also the convenor of the popular monthly #TechNight evening event and #StartupEast Awards for startup founders, developers, entrepreneurs, investors, content creators and techies in Africa. Sam takes his time to investigate stories and has covered some of the continent's best and nastiest policies, programs, investors, co-founders, startups and corporations. For over two decades, Sam takes them on, both small and big without fear, favour but with fairness to help build Africa's nascent technology ecosystem. Sam works with various businesses, SMEs and startups that want to enter the East African market or scale across Africa. In his free time he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology and data firm publishing reports on business and technology trends, reviews and insights in Kenya. Follow him on X @SamWakoba