Flutterwave, Africa’s payments technology firm, has partnered with payment firm, Acquired.com, to help users process domestic card payments on Send App, Flutterwave’s flagship remittance product.
Leveraging Acquired.com’s payment processing expertise, Send App will offer faster and more secure outward remittance transactions for UK and EU cardholders sending money to their business partners or loved ones in Africa.
“We are dedicated to enhancing the customer experience by working with the best partners to improve speed, transparency, and facilitating hassle-free money transfers. To achieve this, we have partnered with the industry’s leading platform to support our business goals. Acquired.com’s expertise and highly consultative approach makes them an ideal partner for us,” said James Hardy, Senior Vice President, Consumer Business.
Send App empowers customers to send money quickly and reliably to local bank accounts and mobile money wallets. Collaborating with Acquired.com for processing ensures a seamless customer experience. Flutterwave announced Send App’s rebrand earlier in August 2023, improving its experience and introducing new features like in-app customer support, voucher codes, and expanding geographies.
A pivotal aspect of this partnership involves Acquired.com’s work with Flutterwave on payments optimisation. This entails tailored analysis, presenting results, and offering recommendations to further enhance Flutterwave’s processing capabilities and streamline the customer journey. These recommendations, combined with the introduction of intelligent BIN routing through Acquired.com’s multiple acquiring connections, have resulted in a frictionless customer experience.
Commenting on the announcement, Mark Johnson, Commercial Director at Acquired.com, commented, “We have thoroughly enjoyed collaborating with Flutterwave, tailoring our solution to meet the specific needs and address the challenges of the most trusted payments infrastructure providers on the African continent. Our customised analysis and recommendations have helped Flutterwave build on its success rates, increase collections, and enhance the customer experience – which is at the core of our service. We look forward to supporting Flutterwave as they continue to thrive in their business.”