Airtel Kenya has been honored with the go to market excellence award during the 2015 Airtel global leadership conclave that took place from 19-21 March 2015 at Atlantis Palm in Dubai. The theme for this year’s conclave was “Winning Customers for Life”.
The award contested amongst all 17 Airtel operations in Africa recognized Airtel Kenya’s strategic business approach that encompasses its customer driven market insights, product development strategies and acquisition plans. The company achieved a 200 per cent growth in the acquisition of new high value customers with a 25 per cent improvement in month 2 decay and 50 percent reduction in Gross Acquisition Cost (GAC).
While receiving the award, Airtel Kenya CEO Adil El Youssefi expressed his delight at the recognition, explaining that the award highlights the company’s dedication to develop strategies that help it deliver products and services that meet customer expectations.
“Our focus remains on identifying and understanding what the market needs to enable us to develop more innovative products and services and communication solutions that provide our customers with solutions to succeed through their needs,” he added.