South Africa’s MasterStart Wants to Help Create Africa’sNext Big E­commerce Store

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ecommerceSouth Africa’s online education platform MasterStart has launched a new e­commerce course to help you master the trade and create your next big etail shop on the continent.

Spearheaded by Jody Basson, Charl Norman and Jesse Hemson­Struthers, the course dubbed ‘learn from the experts’ has been created by industry experts and endorsed by Nic Haralambous, serial entrepreneur and the founder of NicHarry.com, formerly NicSocks.

In a statement, MasterStart’s spokesperson Nic Haralambous said, “​I think we’re on the cusp of something in Africa and MasterStart is positioned right at the heart of the movement. That movement is e­commerce business. I get at least one email a week, either from a business or an individual, asking me how to start a business online or how to make a business more e­commerce relevant. MasterStart walks people through the most difficult parts of starting an online business, and then helps you grow once you’ve started”.

If you join MasterStart, you’ll have 12 months to complete the e­commerce course, either part­time or full time. You’ll get telephonic support during this time as well as have 24/7 access to support forums and a personal progress dashboard.

Students will also acces audio playback of course notes, download course notes and infographics, checklists, business documents and legal templates, three online mentorship sessions with MasterStart’s expert team members and a six­month complimentary access to an online selling platform.

At the end of the course, you’ll be able to create your own web store, operate an online shop, market it effectively and manage it efficiently.

MasterStart hopes to facilitate the growth of small, independent businesses in Africa and to encourage local talent to embrace entrepreneurship.

 

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba