Ethiopia’s First Agricultural Hotline Surpasses 6 Million Phone Calls

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EthiopianFlowerFarm8028 call-in sytem, Ethiopia’s first agricultural hotline has hit over one million registered callers making close to 6.5 million phone calls in less than a year after it was launched nationwide.

Launched in partnership with the Ministry of Agriculture, the Ethiopian Institute of Agricultural Research (EIAR), Ethio Telecom, and the Ethiopian Agricultural Transformation Agency (ATA),8028 is used by smallholder farmers to access free information on cereal, horticulture, and pulse/oil seed crops and other agriculture-related activities according to a report by Dire Tube News.

Apart from the call-in system famers also use SMS and Interactive Voice Responses (IVR) in a move aimed at disrupting traditional agricultural extension services in the country.

Speaking to Dire Tube News, Ethiopian Agricultural Transformation Agency CEO, Ato Khalid Bomba said: “Hitting the one million caller mark in under a year is a tremendous endorsement of the 8028 system. Out of the one million registered callers, 730,000 have identified themselves as farmers. This is a major validation of the system’s potential.”

According to Ato Wondirad Mandefro, State Minister of Agriculture, the milestone signals the significance ICT is playing in the lives of the country’s smallholder farmers by giving them targeted information to up their agricultural productivity and improve their livelihoods.

With right information on weather, pricing and markets, farmers make right desicions which later influence directly their farm yields and also up their productivity. The country’s main aim is to use such inovations to up help transform agriculture and improve lives in the country.

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba