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Why Most Small Businesses In Kenya Fail

It is estimated that one in three new businesses fail in their first year – WOW that is scary statistic.

One of the main reasons why these businesses fail is because they lack an online presence. Unless you don’t care about growing your business, or providing better customer service, then I suppose you don’t need a website. But who falls into that category? And building an effective website is not that expensive, so there’s just no excuse.

A website for a small business is the foundation for ALL of its marketing. But here are the reasons why you as a small business absolutely need a website:

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The majority of consumers start their search for a product or service online. Without a website they will never find you. I can assure you nobody is using the Yellow pages.

Customers can get many of their questions answered without calling you. You can have pages with FAQ’s, directions to your location, recommendations, and testimonials. Plus if you have forms on your site customers can just submit their questions which enables you to answer when you have available time.

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By the way, your competitors already have a website and you will flat out not be anywhere near as competitive which undoubtedly means that you are a clear disadvantage.

So now you know, contact Mine Softwares, a leading web design company in Nairobi and they will help you come up with one ASAP. Use the link below to request a free quote:

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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