Social Media today: Taxify and their email marketing strategy

By
Daniel Anuoluwapelumi Moses
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So yesterday, twitter was awash with whole lots of tweets which were aimed at “Uche from Taxify”. Apparently, the cab hailing platform has been doing some rigorous email marketing and it isn’t going down too well with users. So they came for the head of a particular “Uche” for spamming their mailbox.

However, knowing how important marketing via email can be for a tech company like Taxify, we cannot blame them.

“Email marketing can be more challenging, but the reward is often worthwhile. With the right tactics and tools, you can create effective, personalised emails that aid customer journeys time and again.” But there are times that this strategy isn’t giving you the desired results. Feel free to checkout Seven 7 Email Marketing Challenges You Will Face (And How to Overcome Them).

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Now back to Taxify. No doubt, sending these marketing emails every day could pass as spam. Users, at some point won’t even bother to open them anymore. I have a load of emails that I do not open, or even trash. Tayo Oviosu does too.

Well, as for Taxify, we were wondering if spamming customer’s mail boxes would affect their user base, or they just ended up getting a better publicity?

 

See tweets below:

After this, we do expect Taxify to review their marketing strategy. Uber to react also, but we don’t know how.

Worthy read: 7 Digital Marketing Trends That Are Transforming Business

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