So yesterday, twitter was awash with whole lots of tweets which were aimed at “Uche from Taxify”. Apparently, the cab hailing platform has been doing some rigorous email marketing and it isn’t going down too well with users. So they came for the head of a particular “Uche” for spamming their mailbox.
However, knowing how important marketing via email can be for a tech company like Taxify, we cannot blame them.
“Email marketing can be more challenging, but the reward is often worthwhile. With the right tactics and tools, you can create effective, personalised emails that aid customer journeys time and again.” But there are times that this strategy isn’t giving you the desired results. Feel free to checkout Seven 7 Email Marketing Challenges You Will Face (And How to Overcome Them).
Now back to Taxify. No doubt, sending these marketing emails every day could pass as spam. Users, at some point won’t even bother to open them anymore. I have a load of emails that I do not open, or even trash. Tayo Oviosu does too.
The most actively used button on my email apps is DELETE/TRASH. Wish there was a cost to sending emails. sigh
— Tayo Oviosu (@oviosu) September 29, 2017
Well, as for Taxify, we were wondering if spamming customer’s mail boxes would affect their user base, or they just ended up getting a better publicity?
See tweets below:
Uche from Taxify and sending unwanted emails pic.twitter.com/LVm991wTt5
— Jèfé Juān Jọsé (@Jefe_says) October 2, 2017
Good morning to everyone on the TL except Uche from Taxify, stop disturbing me please ??
— DADDY THE FATHER (@SemilooreAkoni) October 2, 2017
Hi i'm Uche from Taxify, I'd like to…
— Lérd Chigbọ ā (@itschigbo) October 2, 2017
Uche from Taxify just called me, he said you people should pity him, that he's just doing his job. ejor edakun pic.twitter.com/1QdERzNqDH
— FAVOUR ONYEOZIRI (@Rouvafe) October 2, 2017
….Swear to God if I get one more mail from Uche from taxify ?? pic.twitter.com/mVkZiwl7QW
— Williams Nduka (@unclewillyy) October 2, 2017
Nigerians when they finally catch Uche from Taxify. pic.twitter.com/6tTxzlN0Tq
— Wale Adetona (@iSlimfit) October 2, 2017
After this, we do expect Taxify to review their marketing strategy. Uber to react also, but we don’t know how.