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Home Tech Nigeria based printanything aim to become the vistaprint of Africa

Nigeria based printanything aim to become the vistaprint of Africa

by Emmanuel Temidayo
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If you have a printing project to carry out in Nigeria, the traditional way would be to call a “trusted” printer to do the job for you . But this always come with the risk of possible disappointment and high charges for your printing work.
Printing in Nigeria has evolved over the years, with printing firms now going online and using technology to attract customers. By combining web technology with print production, they are able to provide print-on-demand services to customers at very affordable prices. Printivo, ryteprint, printmagicng, instantprints.ng and printanything.ng are a few notable companies using on-demand online printing to satisfy the printing needs of Nigerians.
Techmoran recently had a chat with the brand manager of Print anything, who shared with us how printanything aims to change the face of printing in Africa.

TechMoran met Oluwapelumi Kumuyi, the Brand Manager at Print Anything. Kumuyi has a BSc from Covenant University in Management Information Systems and this is what he told us about Print Anything.

What is print anything all about?
Print Anything is a Print Management Company helping businesses succeed with beautiful designs and quality print products.
We have an in-house team of experienced graphic designers providing free designs to all our customers amongst other awesome Experience & Fulfilment staff.

What led to the start of print anything?
Print Anything was born out of research & experience in the print industry carried out by co-founders (Kelvin, Emmanuel & Valentine), The Trio had earlier had a few stints in offline print business and consolidated that with a sample scope of people’s print experiences and most responses were similar, it resonated around “Look at what I ordered, Look at what I got” More so, part of the earlier experience of working with presses and recognising the millions spent on acquiring printing machines, the owners (printers that have machines) are most times concerned about turning out the numbers and not paying attention to the customer’s satisfaction, quality, detailing & the overall experience.

There are some well known players in this market, what are you doing
differently?

Our thriving mission is to power the future of commercial printing in Nigeria, we are focused on creating the technology to power print communities and deliver the best-finished products to customers. We are not in the business of competing but rather cooperating, our offerings, our product bouquet are somewhat different and I believe the strategy and market segmentation. In the end, the customer experience is all we seek to please.

What are the challenges you face in the printing business?
The name “print anything” is the first catch people come on the website asking our sales representatives for the strangest things to print on.
then you have consumables and trust perception being an online business.

How challenging was raising funds to start print anything?
Funding wasn’t really an issue, the founders had the personal investment and bankable integrity to consolidate on. The Goal was to start organic, growing the business through social capital and expanding the trust window. It was only a matter of time to gain traction and begin the search for investment, grants and business support.

How has the market responded to the service?

As at when we closed shop last year, we had a little over 500 active customers on Print Anything, customers that feature in diverse industries from education to beauty, construction, food etc, We have such a large market focusing on the MSMEs in Nigeria and Africa in the long run.

What are your goals for the next five years?
Our services are currently available to MSMEs across Nigeria, we also occasionally have customers coming into Nigeria (for events) that we provide print & delivery services. The brand has plans to scale up by providing these services to businesses across Africa.
We plan to localize all our service across all African countries hence the reason we choose the .ng domain. in the future, we would have a printanything.co.za, printanything.gh amongst others.

Words of advice for young and aspiring entrepreneurs who dream of having a
startup like yours?
There’s never been a better time to build/create. Provide solutions to someone’s problem and you get value in return, that’s the idea behind any business, build from there.

Finally, what are your thoughts about the startup ecosystems in Nigeria?
It’s quite interesting because we are currently part of the Make IT Africa and there are a lot of founders with interesting ideas, Nigerians are constantly thinking and it’s a great playing ground because of the several opportunities available. Even big businesses are working with startups to develop new products, disruptive ideas have made a level playing field for everyone.

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