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SA based internet giant Naspers’ planning to take on Netflix in Africa

South African internet and media company Naspers’ currently has a tight grip on the reigns as Africa’s biggest company by market value. Naspers’ is the parent company to big names such as Multichoice, Showmax, and Udemy amongst a myriad of others, and is also one of the largest technology investors in the world.

The company is currently seeking partnerships with mobile-phone operators in Africa to boost its video-on-demand business to compete with US-based giant Netflix.

Naspers is seeking to maintain its market-leading position with online products like Showmax, which offers movies and TV shows such as Game of Thrones and Vikings.“There’s not a lot of cable on the continent and never will be,” Van Dijk said. “The video-on-demand business will have to be a mobile play through affordable data.”

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Naspers CEO Bob van Dijk shares the company’s insights its plans to take on Netflix and other on-demand services in Skype interview with CNBC.

People want to consume their videos regardless of where they are and when it is is. They have to respond to that demand.

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The company proved it’s dedication to this course of action by freeing up 10% stake in Tencent to pursue the new venture that has been in planning for a number of years now.

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