Pinterest is helping small businesses grow.
I used to think Pinterest was only good for pinning photos and ideas that you would like to use later. However, they are more than that. As a matter of fact you can grow your business on Pinterest on their new Pinterest shop which is an online shop that is meant to help merchants. This new approach is meant to bring a boom during the holiday season as it only happens once a year.
Imagine if you could make a shop out of all your favorite pins. That’s basically what Pinterest did here, selecting seventeen lucky brands to be featured in a curated pin-shop.
How will you be able to market your products on Pinterest?
Well, the merchants picked will have profiles where curated boards have been replaced by merchant profiles and all pins within the boards are shoppable products. This could possibly be something that they will further explore if they happen to open a permanent shop.
However, how can you actually use Pinterest for your own business? Try these tips and explore the choice.
1. Create a Pinterest for a business account
You need to join Pinterest as a business. You will be asked for the normal information such as your email address, password, business name and which category your business falls into. Once you’re done, review the terms and conditions then create your account.
2. Always complete your profile
Always complete your profile to make your business page look appealing. Put a profile picture, add information about yourself and your business then save the settings. Choose an image that best represents your brand, such as a logo. Make sure to add your website so users can visit you through it.
3. Confirm your website
Does your website link work? Make sure it does. This is the only way people will be able to pin your work, ensure you’ve completed your profile to check whether your website is confirmed, try Pinning a link from your site. You should see your logo or profile picture below the Pin.
4. Start creating boards
This is the exciting part and most crucial as well. you need to start sharing and organizing content so that Pinners will have a reason to follow either your entire account or one or more of your boards. Always make sure you pin enough times, have a content calendar that will help you know when you’re meant to pin.
5. It’s time to pin
Always clearly label your pins so that pinners understand what they are clicking on. Enter a clear description of what you’ll save to your board, and choose an appropriate category. If you want to start saving Pins to your board but you’re not ready for people to see it yet, you can choose to make the board secret until it’s ready to go.
6. Add save buttons to your site
People should be able to save your pins so they can come back and either purchase your product or use it for later.
7. Have great visuals
Let your page look great, use bright colours and clear photos as people are highly visual and it has been proven that people are more likely stay on your page when you have great visuals.
8. Use analytics
It sounds obvious but most people just post and go. By checking your analytics you’ll be able to know what is driving people to your site.