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Facebook Creates Mobile App For Creators

by Vanessa Waithera
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Facebook has launched a mobile app for creators.

Facebook has launched a new app for creators with a creator studio app to help manage their pages better. With this app you will be able to monitor your posts, review your analytics and respond to messages accordingly. If you have multiple pages that you’re monitoring you will be able to check the performance from this app.

Facebook Mentions app

Facebook has imitated YouTube creator with the same intention of helping content creators.

As explained by Facebook:

The app is an evolution of and mobile complement to Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook. The new experience offers the same actionable insights and meaningful engagement metrics, all from the ease of a mobile device.

The company had created a Facebook creator app early last year but ended up shutting it down. That app was initially launched under the title of ‘Mentions’ back in 2014. Years later, the company has relaunched the same app but has updated it’s interface and improved posting capacity. However, social media experts have been not been able to upload content to the app and create posts using the app.

But some limitations remain. You need to create posts in either the Facebook app or via desktop, then schedule them or save them as drafts before posting anything. This can be quite a limitation especially if you would like to create content on the go.

How useful will this app be?

The app will help social media managers manage their posts easily and will be able to report on their insights even better. The tools on the app will allow social media managers to create better looking posts as well. However, how far does Facebook go to help creators? They have a Facebook academy that helps creators learn how to use Facebook and even boost ads but a good number of creators have complained that the program is very boring and not as engaging as they would like it to be. Hopefully, this new app will help creators figure Facebook out even further.

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