Quantcast

Social Media

Social media today: #TaxifyInAbuja – Cab hailing company expands in Nigeria

0

So in the spirit of expansion, cab hailing company Taxify are poised to launch in Abuja, Nigeria on the 10th of November. Reactions have trailed this on Social media too.

While waiting for them to promise more chicken wings during their ride, do not expect Uber to react as they are already present in the city. So Taxify would struggle to get a market share.

While we are, let’s take a look at reactions from users.

 

Taxify too have fan boys

 

And the rest of them….

 

So… Abuja people.. Brace up, Taxify is coming.

Social media today: #WhatsappDown – Can we really do without Whatsapp?

0

So Whatsapp was down for a while today, and everyone almost went insane, except me. So we had people coming on twitter to confirm what exactly was wrong with whatsapp. So it is safe to say twitter is whatsapp’s watchdog right? Why it isn’t Facebook?

Here are those who didn’t care (or pretended they didn’t)

Wait, did people really do this?

These ones had to mention BBM, and telegram *rolls eyes*

And here are the ones who made us laugh

Well, whatsapp is no doubt an integral part of our daily life. We don’t know how to cope if it was not there. Actually, we do. We’d probably be using Telegram, or IMO, or Qbee chat.

Social media today: Reactions as StarTimes launches #PayPerDay package

0

So sometime back, TSTV announced their launch into the Nigerian space. The best thing about it is that they are introducing Pay per view for subscribers, which is a soothing relief from the previous rates by DSTV and Startimes. Well, startimes has announced it is introducing it’s own Pay per day package. How interesting?

The moment startimes announced Pay per day package.

Here are people with trust issues

And those who think it’s the best thing to happen since jollof rice

These ones just had to give all glory to TSTV

The funny ones

 

Permit me but I have to join those giving glory to TSTV. With the impending launch, they have put everyone on their toes. More evidence that competition is healthy for the Nigerian market. Let us know your thoughts.

STARTUPS | Top Marketing Strategies for Startups

0

When you are a Startup, it is important to have a marketing strategy which will be suitable to help your business achieve its set goals. It is obvious that as you start off, you will find yourself under a great deal of financial constraints that limit a startup from undertaking various development projects in line such as marketing of your products or services to reach out your target markets. While most businesses and companies understand the relevance of marketing their products, they do not have enough resources to do so therefore you need bootstrapping. It is by no means an easy task to do but it encourages creativity in startups forcing them to come up with new and unique ways of marketing the business. Here are five tips your startup can try to boost your marketing strategy.

“What exactly does your Startup do?”

It may be a simple question but knowing how to answer it properly and adequately can change how people view your startup and possibly in turn generate substantial word of mouth marketing for your business.

Entrepreneurs should develop a narrative that is unique to their respective business so that other people can easily take note of it. Your response should be able to answer questions like How did your startup come to be? How were you inspired to go in this journey? Do you serve any social cause? Figuring out your story is essential as it helps you to define a company’s core values and principles and also give a better understanding of your startup targets and purpose of existence.

Online Presence

One of the easiest ways to market your services or goods over a wide range of customers is obviously through the use of social media platforms. These platforms gives you the chance to promote your business to your immediate connections of friends and family. While having your startup’s social media accounts is equally important, you also need to improve your company’s visibility on the internet by having a good, attractive and responsive website. Set up a content blog on the website which definitely enriches your customer’s experience and make it more convenient for them to be able to reach out to you.

Make use of Search Engine Optimization (SEO) techniques. You can choose to outsource this service through TechMoran to boost your company’s presence on the internet. Embed your articles written on your blog with relevant key words, visual elements and links in order to boost your SEO and take your company to the top.

Build your Credibility

Essentially, it is important that the current customers you have and the other potential customers believe in what you are serving them with. Do not just whip out your entrepreneur instincts by just starting to sell to anyone. Marketing works best if you segment your clients and sell your products or service according to their psychographic needs which engages your potential customers. Share your valuable insights on topics you are well conversant with.

By building a genuine and trust worthy name around your brand, other businesses support you as well which draws target customers to your business.

Promotions

This has worked a great deal with so many startups that are at their initial stages of development. Using promotions such a e-coupons has proven to attract more potential customers to review or try out your product or service.

Sending coupons to the already existing customers builds the list of your loyal customers whom you are retaining and are sure of their support on sales. Send coupons too to customers who sign up to your website or app and anyone who joins your mailing list

Social Events

In every business community, there will always be events happening. Most of these events seek out sponsors for partnership. If your company has the ability to sponsor such events, it will be of benefit to sponsor those relating to your company. These events will get your name out of the many people who are attending and provide a great networking opportunity.

Alternatively, you can also organize your own events. Although it might cost a little more, it would certainly attract more direct interest to your company than the previous option. Let the media cover your events and you could potentially see your company featured in the news.

Social Media today: Taxify and their email marketing strategy

0

So yesterday, twitter was awash with whole lots of tweets which were aimed at “Uche from Taxify”. Apparently, the cab hailing platform has been doing some rigorous email marketing and it isn’t going down too well with users. So they came for the head of a particular “Uche” for spamming their mailbox.

However, knowing how important marketing via email can be for a tech company like Taxify, we cannot blame them.

“Email marketing can be more challenging, but the reward is often worthwhile. With the right tactics and tools, you can create effective, personalised emails that aid customer journeys time and again.” But there are times that this strategy isn’t giving you the desired results. Feel free to checkout Seven 7 Email Marketing Challenges You Will Face (And How to Overcome Them).

Now back to Taxify. No doubt, sending these marketing emails every day could pass as spam. Users, at some point won’t even bother to open them anymore. I have a load of emails that I do not open, or even trash. Tayo Oviosu does too.

Well, as for Taxify, we were wondering if spamming customer’s mail boxes would affect their user base, or they just ended up getting a better publicity?

 

See tweets below:

After this, we do expect Taxify to review their marketing strategy. Uber to react also, but we don’t know how.

Worthy read: 7 Digital Marketing Trends That Are Transforming Business

Twitter Appoints Ex-Facebook & Snapchat Executive, Sriram Krishnan, As Director of Product

0

Twitter has introduced all sorts of strategies to enable it catchup with Facebook in terms of numbers of users and profitability. Despite this, they are not even close.

Hence, it may not come as a surprise to some industry watchers that, the social media platform has appointed Sriram Krishnan, a former Facebook and Snapchat executive as its Director of Product.

That means Krishnan will be responsible for a lot of the core features inside the main app, internally referred to as “Bluebird,” including timeline, direct messaging and search.

At Facebook, he helped build the company’s ad network, Audience Network while at Snapchat, he helped build out the company’s ads API.

Krishnan confirmed his new appointment via a tweet

Krishnan will resume on October 2nd and report to Keith Coleman, Twitter’s Vice President of Product.

20 Marketing Must Do’s Every Business Should Follow

0

You’ve already got your product or service, now all you need to do is inform the masses, which is basically marketing. Marketing can be difficult, but necessary. Luckily there are various platforms and ideas that make letting people know about your business that much easier. A well disciplined approach to marketing will ensure your business is well exposed. Here are marketing habits that you should form that’ll help your business:

  1. Get and Use Business Cards
  2. Write a blog and share helpful info weekly
  3. Listen to your customers
  4. Keep an ongoing list of creative ideas
  5. Create a Facebook Business Page; constantly update with engaging content that will attract potential customers. You could use this account to advertise.
  6. Create a twitter profile; you could also advertise using twitter
  7. Create an Instagram profile; you could also advertise using twitter
  8. Send an E-mail Newsletter
  9. Use your social media to provide customer service
  10. Offer a discount or special offer
  11. Host a giveaway
  12. Ask Customers for Testimonials
  13. Sponsor a cause or local event
  14. Get interviewed on a blog, podcast, or magazine
  15. Network with other business owners
  16. Add a re-targeting pixel to your website to advertise to website visitors
  17. Review competitors, see what is working and what is not
  18. Offer an affiliate program
  19. Ask customers for feedback
  20. Thank your customers

 

 

 

10 Tweets that Prove that PLO Lumumba is the Most Literate Advocate in Kenya

0

“I can’t wait for Lumumba to speak”, my mum says as the presidential petition began on Monday. Her and the rest of the Kenyan population that was watching in anticipation. Then he did, and twitter exploded, re-tweeting and tweeting. Mocking, agreeing, praising, and disagreeing with his logic. One thing everyone can agree on however, is that his wits, or whatever immense vocabulary that escapes his mouth is social media worthy. These are a few tweets that can agree;

Fresible Helps You Stand Out in Noisy Competitive Business Environments

0

Fresible Company Limited is based in Nigeria, with interests in ICT, events management, publicity/advertisement, marketing and entertainment. The company was formed in 2008 by Fred Oyetayo. Over the course of the years, the company has grown in leap and bounds and is now a recognizable name in the technology industry in Nigeria.

Claiming that they are the best website development agency in Nigeria, they have operational contacts in both major and minor cities in the country, such as, Ibadan, Osogbo, Ilorin, Ado-Ekiti, Akure, Kaduna, Port Harcourt and Abuja and they intend to reach more cities.

Notable Fresible subsidiaries include Law Repository, Cloud Lawyers, Fresible Developers, Fresible Culture, Fresible Events, Fresible Entertainment and Fresible Digital Marketing. Over the next few years the group is looking forward to diversifying into areas including Fashion and Apparel, Music, food processing, textiles, insurance, securities and retail. This is to ensure that they fulfil the sole purpose of the company.

They have successfully organized over 50 shows and developed over 100 websites and computer softwares. They have over 1 million cumulative social media followers on all their accounts and 5 dedicated full time staffs. They had also won a Federal Government of Nigeria grant.

With a wealth of creative experience in building and shaping brands’ online and offline presence, they can create your brand, build you a bespoke, responsive website and then help shape your brand with ongoing digital marketing.

Fresible Company Limited has a powerful social media influence with over 40% of Nigerian internet users subscribed to it various social media network. The company has also accrued for itself an upper class clientele list with the likes of Federal High Court, Aare Afe Babalola, Afe Babalola University Ado-Ekiti, Rexonna Nigeria and many more as some of its clients. This is evidence that the company is competent enough to meet the needs of all calibers of clients.

For more information click here.

 

 

1mambu Wants to be the Angolan Equivalent of Facebook

0

1mambu.com, created by Jose Soba, is a virtual community on the internet, created especially for Angolans and is available in both English and Portuguese. 1mambu.com is the virtual bridge connecting Angola to the world and the world to Angola, with innovative applications that guarantee a different and fun social network experience. It allows members to share diverse content such as multi-media content (Videos, Music, Photos), comments, SMS, PDF documents, blogs, and questionnaires, similar to uploads and shares made on Facebook and Twitter.

One very interesting feature is the possibility of sharing content with the world’s 100 best social networks and search engines through the Social Share application, created by the team and that will help in the expansion and dissemination of national content on the internet.

Basically 1mambu is an online community based on communication, fun and e-commerce between Angolans around the Globe.

1mambu believes in a strong need to unite Angolans online and increase the volume of digital content from Angola available on the internet, for example brands, local artists, tourism info, local scientific studies and more.

Besides social networking, it also provides tools for business which include official pages to promote any type of company, and enable exposure of product or service a user might want to showcase. 1mambu also offers the possibility to sell digital goods that can be easily downloaded into any device after purchase for example music, audio lessons, e-books, manuals, video lessons, software and other digital content from Angolan professionals.

It even gives credit points to users from the activities done on imambu such as post comments , take questions , post photos videos and so on. Users can use these to send virtual gifts and buy products in the imambu store.

For more information click here.

National Council on Information Recommends Creation of a Council To Regulate of Social Media In Nigeria

0

Nigeria’s National Council on Information (NCI) has recommended the creation of a Council to regulate the use of social media in Nigeria in spite of the global rejection of social media regulation attempts that are viewed at aimed at suppression of freedom of speech.

But according to the communique issued at the end of the council’s extraordinary meeting on Hate Speeches, Fake News and National Unity held in Jos, NCI recommended the use of stringent measures in checking conventional media and their programmes.

The Council which is headed by Nigeria’s Minister of Information and Culture, Lai Mohammed, said social media has no address as such vetting and editing posting in social media might be difficult. To combat fake news, the council recommended that information managers at the state level should launch a website to counter report of any misinformation posted on social media as quickly as the hate speeches, misinformation and fake news are posted.

It recommended immediate killing of whatever postings on social media assumed or presumed to be hate speeches or fake news or misinformation by the information managers in various states. According to PremiumTimes report, the Council feared that social media might take over the 2019 elections since Nigerians now rely more and believe the social media over the conventional media.

Ninety Percent of Kenyans Have Seen Fake News Regarding the 2017 General Election

0

The first ever study on fake news in Kenya, The Reality of Fake News in Kenya, launched today in Nairobi and reveals shocking results concerning veracity of Kenya’s Media. The new study reveals that 90% of Kenyans have seen or heard false news about the 2017 general election, with 87% reporting instances of deliberately false or fake news.

The nationwide survey was led by strategic communications consultancy Portland in collaboration with GeoPoll, a mobile surveying platform.

Conducted via SMS, the survey asked a nationally representative sample of 2,000 Kenyans a series of questions about their consumption of news during May 2017 in relation to the forthcoming general election.

The survey found:

  • 90% of respondents reported having seen false or inaccurate news in relation to the general election. 87% of respondents regarded this news as being deliberately misleading – or fake news.
  • Traditional media remain the most trusted news sources, with television ranking highest, followed by radio and newspapers.
  • Radio is the most consistently accessed source of news in Kenya, with the smallest variation between different provinces across the country.
  • Social media is widely used by Kenyans of all ages to access and share news, with 49% of Kenyans using social platforms to secure general election news. However, social media consistently ranks lower than traditional media on trust.
  • Facebook and WhatsApp are the most popular social media platforms for news, preferred overall by 46% and 25% respectively.
  • Friends and family, and community leaders, are the least trusted sources of news overall, ranked as the least likely to provide accurate information about the general election.
  • 57% Kenyans feel able to access all the information about the general election that they need.
  • A vast majority of Kenyans (78%) would like more factual and accurate information about the general election instead of opinion and commentary.
  • 67% of Kenyans prefer comprehensive and detailed information about politics. 33% prefer summarised and concise information.

Robert Watkinson, Partner at Portland, said, “With 4 in 10 Kenyans unable to access accurate information about the general election, fake news is clearly a limiting factor on the electorate’s ability to make informed decisions. By revealing the scale and impact of fake news, we hope this study provides a new point of reference, not just for political campaigning in Kenya but also for all communicators seeking to engage Kenyans in the digital age.”

 

Facebook becomes first social network to hit 2 billion users

0

Social networking giant Facebook has hit 2 billion users today, becoming the first social network site to reach such a number of users globally beating YouTube’s 1.5 billion users, Instagram’s 700 million and Twitter’s 328 million users.

The firm reached 1 billion in October 2012.

Mark Zuckerberg announced, “As of this morning, the Facebook community is now officially 2 billion people. We’re making progress connecting the world, and now let’s bring the world closer together. It’s an honor to be on this journey with you.”

We still have a long way to go to connect everyone. But we must do more than just connect — we must bring people closer together.It’s the first social network to connect that many people.” Mark added.

Additionally, more than 175 million people share “love,” and on average, over 800 million people “like” something on Facebook. Every month, more than 1 billion people use Groups.

The Love reaction  has been used by over 150 million people on Facebook each day with over 45M people in EMEA giving love on Facebook each day. More than 180 million new Facebook friendships are formed each day. More than 1 billion people use Facebook Groups every month while in EMEA more than 380 million people use Facebook groups every month.

There are about 3 billion people online with 700m of them in China and according to the United Nations, the world population reached 7 Billion on October 31, 2011. Facebook has more than half the people on the internet and nearly a quarter of the global population.

My president launches portals, funny portals

In April 2013, Uhuru Kenyatta was sworn in as the country’s 4th president in what he called ‘the most complex general election in our history’ with both praise and criticism in equal measure.

In his speech, the jubilant president said his government would be founded on economic growth, strengthened by a globally competitive education system and access to affordable healthcare and food-security.

He promised to be held accountable by all Kenyans on promises such as zero maternity fees, loans for the youth and women, funds for devolution and dealing with unemployment. Whether these were illusions or have been achieved it’s up to Kenyans to decide and vote them back in or out.

This is the battle the Kenyatta government has. To actually prove to Kenyans that it has worked and that its projects were not projects of the coalition government according to Raila Odinga-led opposition coalition  the National Super Alliance or NASA . To help Kenyans easily see and identify its achievements, the Kenyatta team has over the years launched various portals such as President.go.ke which tracks the president’s itenary with speeches and press releases. Mygov.go.ke- the larger government press machinery run by the ministry of ICT and supporting the executive arm to communicate its achievements as well rally for his election and the grand launch of delivery.go.ke which was personally launched by the president and his deputy to showcase the Jubilee government’s achievements since it came in power in April 2013. The site replaces Nexus.or.ke which never survived a month and complements President.go.ke and Mygov.go.ke.

Delivery.go.ke, run by the President’s Delivery Unit, is divided into three sections namely Flagship Programmes, County Programmes and Ministry Programmes. The Flagship Programmes are under ICT, Lands, Health care, and Infrastructure with many listed as completed, ongoing at different phases, or completed.

Whether the projects began in the Kibaki regime or were funded by international organizations, it’s not a big deal. Some of the projects such as roads, hospitals and bit of rural electrification are genuine while others are exaggerated. The site indicates 2.5M plus title deeds have been processed while processing fees for another 3M titles waived. Delivery.go.ke run by the President’s Delivery Unit, a centre of government function based in the Office The President has done a fair job as the primary unit tasked to improve the coordination of National Government flagship programs. Nzioka Waita, its head has done a commendable job. But it gets worse.

Over the weekend, we noticed several sites online allegedly ordered by propaganda firm Cambridge Analytica feared for its role for Trump election and the Brexit referendum vote. The two sites, one for Raila and one for Uhuru, built in the same format with the same goal- respectively spreading hate and loyalty about the candidates on social media. The firm behind it went ahead to buy Twitter and Google Ads for the sites, a move readers think aim to hijack user democracy and win the swing vote among the youth undecided about both Uhuru Kenyatta and Raila Odinga.

To the NASA camp, the websites and ads are miracle if the comments on some of the aerticles are anything to go by. One such article by a certain Kimani Ichung’wa (hope not the M.P) claims to Raila everything is bad if he doesn’t take credit.

“NASA flagbearer Raila Odinga has tried to make this a campaign agenda, and has called for the project to be scrapped or reversed,” Ichung’wa writes. “His statements betray, once again, that attacking the government is more important than advancing the country’s development agenda, and caring for his own constituents. He will have to explain why a high-speed train that will trigger economic development and create jobs in Western and Nyanza regions — his own backyard — should be cancelled.”

“The answer is simple for all who haved followed Raila’s political career. If he doesn’t take credit for something, he tries to discredit it, even if it is good for Kenya and the people. The opposition’s excuse for opposing the SGR extension is another red herring. They claim the government is making the national debt unsustainable,” says the writer. However, to the surprise of the writer, the negative articles are working wonders for Raila Odinga and his team.

Surprisingly most of the readers are in support of Raila Odinga, the NASA candidate and are not portraying the intended negative image the team had intended.

“Job Orandi Mageto you’re so stupid person when you talk badly to Raila. which kenya a you living madeni yanatumaliza kabisa kwa hii serikali yenye haijali mkenya wa kawaida. serikali yenye anatuambia ati unga ni 90 na hali ilali unga ni 130 kwa sababu ya kufikilia duni kuwa supermaket ziko mpaka vijijini.

Denice Job Ochieng Hmmm you talk as if you are a visitor in Kenya and as if you are soon leaving…. Get this its not about the locomotives and all that you say,, look into the life of a normal mkenya who pays taxes as well as looking for sh.200 to pass a meal.. And look forward to another,, now maintaining the life is the problem…. Tell such a Kenyan about the locomotives!!! And yet no food to put him up!!! That’s why I strongly sa that… #JUBILEE_MUST_GO who to take that place #BABA_JOSHUA_RAILA
Frenky Madividy Stupis analysis we all know how much raila has contributed to the development of this country both freedom wise,economicwise and politically.your stupid analysis can only be compared to that of Mutahi Ngunyi who always dreams about raila
Vickery Omwandho ABDUBA DIDA QUOTES:
” Uhuru Kenyatta spent 3 years at the ICC trying to save himself, when he came back he called parties and started campaigning, when did he sit down to work?
Those working in this Country are the Chinese. They propose an idea, fund, implement and manage the idea! and that’s the tragedy of this Country.
 
 According to the Star, the Jubilee Party hired global data mining company Cambridge Analytica and British communications firm BTP Advisers to help it retain the presidency. For the record, Cambridge Analytica, which allegedly uses fake online opinion pieces as news, hate and ethnic profiling to create divisions between political camps  and win over undecided voters has a string of failures in Nigeria while working for Yar’Adua, and in Lativia and in St Lucia and failure to help Ted Cruz clinch the republican nominations leave alone the US presidency.

Unlike other populations, Kenyans are queer and might not easily be swayed by backward psychological warfare waged by ex-military men through social media ads. Negative labels elevate candidates up above others and easily wins them sympathy votes for not fighting back; a principle used by Sun Tzu, in his Art of War , “Appear weak when you are strong, and strong when you are weak.” Apart from public war of words, Raila is not fighting back by showing he cant compete the Uhuru team on resources then using the same tactic to claim the incumbent is using public resources and shortchanging voters against Kenya’s elections Act Section  14.

The act states that a candidate, referendum committee or other person shall not use public resources for the purpose of campaigning during an election or a referendum. No government shall publish any advertisements of achievements of the respective government either in the print media, electronic media, or by way of banners or hoardings in public places during the election period.

Coupled with corruption, ceiling food prices, inflation and unemployment,  the issue of public resources makes Raila an easy sale to his sympathizers by portraying himself as the Joshua to lead his people into a safer Canaan with food and honest leaders. So whether Raila is going to hire a data team to buy ads or not; the damage intended by Jubilee Party strategists is working positively for the opposition.

Though known as a big data firm, Cambridge Analytica doesnt actually use big data, but neuroticism, old-fashioned propaganda and tricks and subterfuge like it did for by creating tensions between Latvians and ethnic Russian residents to influence voting behavior. In Trinidad the firm helped a candidate by importing graffiti artists to do slogans and stickers to appear as if they were by Trinidadians. In Nigeria, in 2016, the firm dissuaded opposition supporters from voting by organizing anti-poll rallies and discrediting opponents. For Leave.eu, the firm targeted anti-BREXIT supporters with Facebook, Twitter, and Google ads using their digital traces.

Cambridge Analytica buys personal data from surveys on social media, land registries, car registration, shopping data, loyalty cards, membership cards, shopping, schools, among others then aggregates this data into real people with their age, address, fears, needs, interests, and where they stay or who they intend to vote for. These findings help Cambridge Analytica to target each person with an appropriate political message to influence their voting. Unless the tactics are stopped, Kenyans should be ready to come across various ads targeting them and their peers with different political messages such as go out and vote against Raila Odinga, not to vote totally or to vote for the Jubilee Party to complete its development projects for the good of all Kenyans.

It gets worse with Google search with various keywords to do with Raila Odinga, Kenya elections, Unga among others lead to paid posts from various sources portraying Uhuru Kenyatta as the savior who pushed down Unga prices.

Read more about Cambridge Analytica here, here, here and here.

 

 

 

 

 

Uber integrates Snapchat filters allowing users to share snaps to leverage social proof

0
Beginner's Guide To Snapchat For Bloggers - Life Of Mum throughout Snapchat Naughties - Best Snapchats To Follow

Uber has partnered Snapchat to launch a new feature that will allow users to share photos with their friends while on transit in a new move viewed to leverage social proof to market the platform in Africa.

These special filters through integration with Snapchat means Uber riders in South Africa, Kenya and Nigeria are turned into ambassadors makerting the platform to their fans, friends and family. Uber says the new feature is part of a continued upgrade of the Uber rider application that begun in November last year which introduced new features such as upfront pricing and estimate time of arrival at one’s destination.

Uber  General Manager for East Africa, Loic Amado, said, “In our new rider app, we start with your destination so we can get you there as fast as possible and also tailor the journey to you. But we also realize that you’re doing more than just going somewhere – you’re often going somewhere to meet someone. So, we are rolling out an integration with Snapchat so you can unlock custom Uber filters while you ride, and Snap your friends while en route.”

To access the new feature, riders need to be existing Snapchat users and on an Uber ride. While on the ride, Uber riders will see a Snapchat card in their feed. They then need to select the type of filter they want to unlock, take their selfie, and swipe right. Riders can also use Uber filters with other Snapchat lenses for double the fun. The Snapchat integration will be available to riders on both Android and iOS.

“Gone are the days of toggling between apps – you now have a fun and social way to share you’re in an Uber! This is one of many ways that we are working to ensure that we innovate to give our riders the best experience possible when riding with us,” added Mr. Amado.

Four Kenyan Bloggers You Don’t Know that You Should Check Out

0

There are plenty of blogs in Kenya, yet it’s always the same old websites that take all the credit. However, when you look a little closer you realise that there is plenty of talent out there, content creators that will leave you hooked and wanting more. Here are just a few of them;

  1. Zero Chills

Just as the name suggests, this blog consists of opinionated controversial posts that focus on societal issues and the hilarious experiences of a girl called Vanessa Kamau, the founder of the blog. From disputing the misogynistic opinion what is ‘wife material’, to her experience with clingy friends who can’t handle getting ‘blue ticked’ (we all have those), her content comes as a breath of fresh air, that more people need to check out.

More of her fascinating insight can also be found on her column at OMG voice.

  1. The Rackster

Maybe another Biko Zulu in the making, or maybe he just likes telling stories. He considers himself, a social climber still hungovered over his first job; changing lifestyle and failed relationships. However he is also the brains behind The Rackster, an amazing creative writing blog, and you only need to click the link to understand why. He has an interesting way of weaving words into tales and making you get lost in his musings, and could easily become a favorite read.

  1. Whispery Wind

A lifestyle blog by a woman called Wayumu with a focus on food, travel and adventure. She’s lived in 3 countries, and visited a few others and strives to continue exploring. You can catch her experiences, feelings, and thoughts on her beautifully designed blog.

  1. As Told By Bobby

This blog is actually a draft copy of Bobby’s second novel that focuses on the quest for wealth and an endless search for true love.  You instantly get hooked with the story about the main character,  who has two girlfriends, just like many people have at one point in their lives. Does he get caught two timing? That’s a question that will be answered as you read.

 

 

 

 

 

Media influence on teenagers can be measured,Parents should take the Blame.

0

Media influence on teenagers can be measured for example, advertising is often directed at children and teenagers. This means that children and teenagers are increasingly conscious of brands and images. You’re not alone if your child has teased you to buy the next ‘in’ thing!

Kids nowadays are interested in sexuality very early in life, they start asking questions like how are babies made as early as 6 years and if they don’t get satisfying answers from adults around them they will try and find answers somewhere else. This “somewhere else” could be either their peers in school, the Internet or pornography. Taking the taboo out and having direct, frank conversations with children on sexuality is possibly the best approach to help them develop a healthy, respectful relationship with their bodies and with others. But our society seem hell bent in disallowing something like this in our schools.

According to some research, Kenyan teenagers want to be taught how to use contraceptives, including condoms and oral pills, as part of sexuality education in school and at home. Because they are already sexually active, they also want to know where to get these products so as to protect themselves against sexually transmitted diseases and prevent unwanted pregnancies.

After social media reaction, I realized that for anyone to have real impact on sexual education issues they need to take a bold and unconventional approach in solving the problem. Pussy footing on the issues won’t cut it. You better teach them what to expect about puberty, sex before they start having it.  By doing this not only are we respecting the intelligence by provide them factual and medically true information but enlightening them to make better decision.

I looked at different approaches other countries have employed on sexuality education. Norway have had great success on this issue and we sort to see how exactly they tackle it. For starters they don’t wait until one is 18yrs to openly talk about sex, matter of fact their target group is 8 to 12 year olds, children who have either entered puberty or are about to. In the topic about puberty they convey openly and frankly what happens to the body in the transition from child to adult. How the skeleton grows, why girls bleed, about spots and blushing and involuntary ejaculations. What happens to breasts and sexual organs, how the voice changes and how emotions are in turmoil. In short, how the human body grows and changes from child to adult in order to make babies. Better and deeper, sex education has resulted to lower teen pregnancies and lower abortions rates.

A Norwegian video explaining puberty

The final stage deals with how conception happens. With the aid of models, they show, as clinically and pragmatically possible, how the sexual act plays out. This is a part of mandate to inform children about this aspect of the human body and biology.

A Norwegian video explaining aspects of human body

I believe this is the approach we should take not the subtle -you are too young to know this things- approach. Be as practical as possible with hard truths without fear or shame: Go close up, use visual in storytelling, and be specific.

Do Parents Invade Children’s Privacy When They Post Photos Online?

0

Sharing pictures of our kids with friends and family is one of the most popular uses of social media and has become an everyday way to stay in touch. But it’s worth knowing the facts before posting pictures or letting other people post pictures of your kids.

Most people who have a relationship with a child will have posted, or thought about posting something about them on Facebook, Instagram or Twitter at some point. But is it safe, or even ethical to publish something about someone who can’t give their approval? And as the business models of social networking sites change and digital technology develops, could these innocent snapshots someday come back and bite our children on the behind?

Adults are not the only ones who are worried about digital privacy. According to a report by the Family Online Safety Institute, 76% of teenagers are very or somewhat concerned about their privacy, or being harmed by their online activity.

Blogger Njeri Wangari raised the issue when she wrote the Afromum blog [dangers of posting photos of your child online], but parent had their rebuttal in the form of ‘He/She is my kid and I shall do whatever I please online with their content.

So before you go open an IG for your 1 day old kid here are some negative effects:

Digital Footprints; It where kidnappers follows your movements using your current location which is mostly shown while you post a photo. Photos will show also cloth you’re in which makes it easy to retrace you.

Losing Control of your images; one share child photo online it had to have central of how image is used. There are several cases have been evident people used image of disabled children which they download direct from social media asking for crowd funding.

You can’t take it back! Once you’ve posted that picture, it becomes public property even if you deleted it. They still remain in space.

Digital kidnapping; in which individuals or companies steal children’s images and use their images in advertisements or more sinister things. Sometimes, these virtual photo thieves will pass the snapshots off as their own.

Rendering to canvasser Child psychologist Dr Richard Woolf son believes social media has detached the barricades between a young person’s public and private self, leaving them susceptible and exposed to danger by gripping allotment online.

“Children are gaining access to social media sites at a fledgling age, which could expose them to content, people or situations that are out of their depth and which they’re coldly prepared for,” he said. “Parents need to maintain an open exchange of ideas and encourage children to share both good and bad online experiences, and make sure they keep up with the latest social media trends and work with their children rather than trying to control them’’.

 

How to advertise apps on Facebook

0

 

When you are making a plan to start advertising campaign on Facebook, it is best to set some basic steps that will make your advertising campaign to meet the preferred goals that standard post boosting will not be capable to get.

The initial step is to accurately define the target group you wish to reach with your advertising campaign and you can get assistance from Facebook tools for making different adverts that provide the option of elaborating target groups by interests, gender, age, behavior and locations. After that it is required to give a sufficient budget so the promotion can reach the decided number of people.

Though, the vital part is to decide the goal of your ad campaigns. Your objectives should be simple and the outcomes of the campaign by which to assess the advertisement’s effectiveness are simply measurable. Doesn’t matter which service, product or application you are advertising on Facebook. You must understand that you are targeting right people that are already interested in your type of service, product or application. There are many people that want to know that How to advertise app on Facebook, if you are one among them then you must follow these steps:

Expend your business of mobile application

Mobile applications are ever more helping businesses develop. If talking about Facebook then it is a best platform that allows businesses to get in touch with the people who are paying attention to install your application, thus you can get more and more people that are using your application. You must understand that Facebook has so many features that can link directly to the Google Play Store, Kindle Fire store and App Store, so that people can without any difficulty download your mobile app immediately. When you advertise your app on Facebook, you have facility to share your ad on Audience network and Instagram across Facebook.

Submit your app with Facebook

If you want to advertise your app on Facebook, you will have to make an application on Facebook. It doesn’t mean you need to integrate your app with Facebook or apply Facebook Login at this time; you want an app on Facebook to get the ID of application. If you previously have app id, you can ignore this step. In case you don’t, you can make easily.

Add important information about your app

You must describe something basic about your app first. You should add information regarding your app. You will have to provide all the information about your app in term of basic use, native use, etc. You can also add its benefits and use for people. Most of the essential information in the basic information section should automatically complete. You don’t need to identify hosting or domain of your app. You must confirm that the information you are providing is accurate and meaningful.

Finalize and start your ad

Once you found your ad is ready to launch, first you should set the target audience and place and then launch your ad on Facebook.

Things you should avoid posting on social media when weeping.

0

The only thing we are assured of in this life time is death. So let’s talk about it. Death gotta be easy, cause life hard, was it Tupac or 50 cents who sang that?  There is a lot of truth in it. Over the years social media have changed how news of death is announced, personally I have learnt of all deaths of people I used to know through social media, and boy has there been many, I’m scared how fast young guys are dying, life expectancy must have dropped to 30 years. One of my friend has this theory that once you make it past 30, you are on the homestretch to the 80s.

I remember while in high school the first piece of information you were eager to know when we got back home for holiday was who died. If you are in school no one bothered you with such information, all your neighbours could have died and no one bothered get you from school to pay your last respect. Now technology has changed all that, my little sister received a message reading “My mum is dead” from an unknown number which she later identified the sender. It was from the son to one of our previous neighbour. I thought it was a bit emotionless coming from someone who just lost his mother; but I guess there is no better way of saying it.

social post;

Social media is a good tool to announce the news and receive heartfelt messages from friends but in a few occurrences some people have misused it. There should be a golden rule of the don’ts of social media and death.
For examples you should never post a picture of the dead, we feel your pain but honestly we don’t want to see their dead body and most importantly don’t tag people in those pictures. If there is anything we want to see is their happy moments while still alive, something worth remembering them for.

Resist from posting pictures of bloody accident wrecks we have the news for that. Matter of fact you should be helping the injured not filming them, remember the many incidence you have seen irritating picture or videos? Avoid such behaviours.
If your loved ones had connected those apps that automatically post stuff on their timeline, there are guidelines to follow on how to report their death to the relevant social media and have their profiles memorialized.

There is not much we can do about someone losing their loved ones except show them love.