Remember when Artcaffe literally offered coffee for a full year as compensation for creative work?
The Kenyan restaurant chain went to social media to announce a new initiative dubbed #ARTofthecity. The contest was meant to give Kenyan creatives a platform to showcase their artwork. According to Artcaffe, anyone that won was guaranteed to ‘win big’. But the rewards part did not sit well with a number of people.
Shame on you Artcaffe. No really, shame on you.
— Elayne (@ElayneOkaya) August 4, 2020
1 coffee a day for a year is Kes 91,250.
Offer that instead of a cup of coffee that no one needs. Also, you know the winner won’t be able to redeem everyday, that’s why you offered this.
Respect creatives, they deserve to be paid. pic.twitter.com/CBWrnrERZW
After several complaints regarding the incentive, they eventually changed the terms for prizing, and offered creatives actual monetary compensation.
Recently, Java posted a tweet promising anyone who replied to the same free coffee for a year, clearly mocking Artcaffe’s efforts in it’s #ARTofthecity campaign.
Free coffee for a year to everyone that replies to this tweet. #20YearsofJavaLove ☕️ pic.twitter.com/ny0wvc8ONT
— Java House ☕ (@javahouseafrica) August 13, 2020
They however cleverly limited replies on the post, ensuring that no one would be able to respond to their tweet.
Despite this little trick, they still got a bunch of positive feedback, with some people falling for it, and others knowing exactly what they were doing.
Yes!best coffee shop https://t.co/6SaEzhcS00
— I'm Tuts (@Tuts53749204) August 14, 2020
I’m coming for coffee tomorrow https://t.co/eOg2jlUkys
— Andrew Mibei (@andysitian) August 13, 2020
Java’s petty AF ? https://t.co/CicXmBYm3s
— PJ Lerr (@shwizzie) August 14, 2020
Y’all mad childish for this ? https://t.co/WBDmdGOT1m
— Nessa (@vtwits) August 13, 2020
Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.
Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.
Your campaign will also be extended across TechMoran, BusinessTech.co.ke, and AfricanWomenNetwork.net, including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.
Contact Sales