Most companies fail due to poor relationships with their clients. As vital as acquiring new customers is, client relationship management experts assert that it’s much more important to retain existing ones than go out looking for new ones.

Various studies have shown that it takes five times the maximum amount to attract a new customer than to keep an existing one. Therefore, it is more important to retain clients and build loyal relationships with them.

Customer service and engagement is crucial for ensuring that you build your relationship with your customers and that they are satisfied with your products or services.

SMS updates can inform your mobile apps’ user, that your application has launched a new version so that your user can update the application and you can also send a reminder message to your user when there is any cart abandonment in the user’s account.

Follow these simple guidelines and you will be on your way to retaining your clients, cutting down on your marketing costs and growing your company through incorporating bulk SMS service in your customer care plan:

Keep All your client Database:

Always retain a record of your clients segmented according to their buying history, buying behavior and interests. When sending bulk SMS to your clients, especially when promoting new offers to existing clients, use this segmented list to focus on their interest.

Call your clients by name:

Always use bulk SMS platforms that enable you to send bulk SMS with an option to address your customers by their names. Remember that feeling you get when an important person is addressing you by your name?  Make the entire connection personal. Give your clients this same feeling. Some bulk SMS service providers in Kenya offer this option. cabulksms.com will help you upload your customers’ database and provide the option to focus on your customers by their names.

Remember your client’s anniversaries:

We’ve all had that feeling of “Ooh my God, they remembered my birthday” whenever a bank institution sends us a personalized bulk SMS to wish us a happy birthday. So, use this same strategy but tweak your approach to correct the drawbacks of banks. Make your communication less formal and more personal. Wish your clients well on their birthdays, children’s birthdays, marriage anniversary, etc.

Send monthly happy New Month SMS:

Let your clients wake up in the morning of the first day of a new month to see a message from you welcoming them into the new month. Kenyans are religious and motivated to send a motivational quote that will help them stay motivated all through the month. Tell them it’ll be their best month ever. Try this without including marketing in your bulk SMS and you’ll get customers to trust you and be loyal to your brand. This will help your clients remember your name beyond what you sell, then your brand will remain relevant in their minds.

Here are 5 good reasons why SMS is still relevant even as technology evolves:

1. Mobile Friendly

Even though there is a rise in smartphone users, many still opt for feature phones. This is why SMS still matters hugely as it is compatible with every mobile device and you wouldn’t need to worry about getting your customers on board in using the latest technologies.

2. Instant Deliverability

SMS are usually delivered within seconds; your customers will immediately see your customized text message on their mobile device. There will rarely be any delay. Other online marketing channels are also fast, however, with slow internet connection speed, subscribers might be slow to notice your latest deals or reminders.

3. Cost-Effective

Some find SMS campaigns to be expensive when they calculate their message per cost (depending on route type). But compared to the cost of other marketing channels like social media or email marketing, SMS marketing is a relatively cheap option. With messages costing only a few cents, it can reach thousands of customers instantly with little effort.

4. Excellent Read-Through Rates

SMS is short and informative, with around 160 characters, it can be read in seconds. This gets the needed message across instantly without any messing around. Unlike social media and email campaigns, SMS will not get lost in filters, which means it can reach almost anyone with a mobile phone.

5. Integrated With Other Channels

More companies are incorporating SMS marketing into their other marketing channels. I believe you have received SMS where they provide you with the link to their company’s website or their email campaign. That’s the most common form of integration but it is really up to the marketer’s creativity.

Celcom Africa is one of the best affordable bulk SMS service providers in Kenya, specializing in bulk SMS software services or bulk text messages for SMEs, individuals, schools, churches, NGOs, SACCOs, SMEs, corporates among others.