">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Wednesday, January 20, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Columnists

80% Of Customers Use FAQs While Shopping Online

Fawad Malik by Fawad Malik
2 months ago
in Columnists, Ecommerce
6 min read
0

Building a website for an online business is a crucial job to get right. Given the growing importance of a website as a brand’s shop window, creating a site that is sleek, professional and seamless to use is integral to the customer experience. A recent survey by Feefo of 2,000 adult shoppers further stresses this point.

Additionally, it also highlights some key notions to bear in mind for any website designers out there. For example, the survey found that a massive 80% of customers use FAQs at some point when shopping online. 

The findings showed that clear and helpful FAQs could be the difference behind a customer making a purchase and a customer abandoning an online shopping cart. With 79% of online shoppers surveyed abandoning their cart before completing a purchase, there is evidently huge scope for online sites to up their conversion rates. Of course, this could be attributed to high shipping costs, with the survey finding that 63% of shoppers have abandoned their carts because of this.

Richard Tank, Feefo’s Head of Digital, explains that a crucial way to do this is ‘listening, learning and developing more personalised customer experiences’. He stresses that in order to be a successful business online, company leaders must recognise ‘technology as an enabler’. 

Given that the majority of online shoppers never complete a purchase, utilising elements such as a website’s FAQs page is a huge opportunity. In fact, the survey’s findings further prove this point. 80% of those surveyed said that they regularly used FAQs when researching and buying products online, and 53% of online shoppers claim that not being able to find answers to questions as the single most common shopping frustration.

READ  Mine Softwares Gets Nominated For Middle East & Africa Business Awards 2017

Other common customer frustrations were poor customer service – such as being put through to automated voice systems (21%) or being passed around call centres (30%). Again, these are issues that a company can improve on to ensure that customers do not resort to purchasing through eCommerce giant Amazon, or finding a suitable product elsewhere through Google. 

30% of consumers will simply give their custom to another brand or competitor after one bad experience with a company. So, enhancing the online customer experience from the very start and making it as flawless and reliable as possible is crucial – this includes supplying adequate levels of product information and FAQs. The risk, if companies do not, is that they lose out on vital repeat business and brand loyalty.

Related posts

Avoid Biggest Mistakes Often Made By New Poker Players

January 18, 2021
0

Growing Kenyan entrepreneurship – the digital programmes and projects that are shaping the future

January 13, 2021
0

5 Ways to Make Your Office Space Appear More Professional

December 21, 2020
0

Common VPN myths debunked

December 18, 2020
0
Readers 1,185

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Fawad Malik

Fawad Malik

Fawad Malik Technology geek by heart, blogger by passion. Expert in enlightening the latest technology reviews & news to the world. Also helping people to build quality backlinks, drive massive traffic, and develop relationships in a great way. Contact Fawad at [email protected]

Related Posts

Columnists

Avoid Biggest Mistakes Often Made By New Poker Players

January 18, 2021
0
Columnists

Growing Kenyan entrepreneurship – the digital programmes and projects that are shaping the future

January 13, 2021
0
Columnists

5 Ways to Make Your Office Space Appear More Professional

December 21, 2020
0
Columnists

Common VPN myths debunked

December 18, 2020
0
Columnists

Best File Recovery Software for macOS Big Sur

December 14, 2020
0
Bitcoin

How Online Gaming Is Pushing a Wider Bitcoin and Crypto Adoption

December 14, 2020
0
Columnists

2021 Upcoming Mobile Games

December 14, 2020
0
Columnists

BOC 3 Filing Process in the Transportation Industry

December 14, 2020
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Nigeria’s uLesson raises $7.5m series A for expansion into Eastern & Southern Africa

January 19, 2021

Huawei’s connected ecosystem sets the building blocks for the upcoming connected future

January 19, 2021

Tatu City Partners with Konza to Attract Investors to Kenya

January 19, 2021
searchengineland.com

SEO for Beginners: Where to Start and What You Need

January 19, 2021

Why Dota 2 Viewership Is Going Up

January 19, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: