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5 Reasons Why Your Instagram Ads Are Failing

Why are your Instagram ads failing?

Most people run ads either because they either want awareness or conversions. Whatever goal you have the main agenda would be to grow numbers and the chase for numbers never stops. When you run an ad and you don’t get back a good return on ad spend then you’re basically failing. However, there are a few things you need to understand before running an ad.

1.Instagram is not like all the other marketing channels

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It’s not like TV or radio where people are accustomed to getting advertising mixed with the content. Blatant advertising on Instagram irritates users. Your content needs to be visually appealing, creative and easy on the eyes. Your content should never be so obvious that it’s an ad so when someone sees it if possible it should be educative, attractive and something that doesn’t scream that it’s an ad, otherwise someone will scroll right past it.

2.Your ads need to have a story

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Instagram is all about stories. Static ads with a static image and a call to action that says, “BUY THIS!” have no story. Ads that tell a story deliver the content that users come to Instagram for: stories (they’re called “Instagram Stories” for a reason, right?). If your ads tell a story, they’ll feel natural in the Instagram environment and people will thank you with engagement (and sales).

3.It’s not always about conversions

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Focusing on conversions in your analytics is a good thing. Focusing on conversions when you build your Instagram ads can hurt your conversions. We get it. Conversions are the point of advertising. But you don’t want your Instagram audience to detect your hunt for conversions. You’ll actually get more conversions if you focus on delivering value—amusement, inspiration, entertainment—when you build your ads.

4.You don’t participate in the community

The two most effective tactics to promote content on IG is through user generated content or influencer marketing. These methods get results because it shows that your brand is willing to participate in the Instagram community. It also gives people easy ways to engage with your brand and promote themselves. User generated content and influencer marketing makes your brand a member of the Instagram community rather than a necessary interruption.

Create a brand hashtag that your followers can use to show when they’re posting pictures of your product or brand. Repost these pictures on your feed to give publicity to your customers.

5.You never run offers

Even when you follow Instagram advertising best practices, Instagram still tattles on you and tells users that your ads are ads. So, reward users for stopping at your ad. Include discounts to people who click through on your ads. Create exclusivity by offering that discount only on Instagram.

Vanessa Waithera
Vanessa Waithera
Vanessa Waithera is a young writer from Daystar University. She has been a writer for 7 years and enjoys it as a hobby and passion. During her free time she enjoys nature walks, discoveries ,reading and takes pleasure in new challenges and experiences. Contact: [email protected]

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