THE IMPORTANCE OF TRANSACTIONAL EMAILS FOR BUSINESSES

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In India, email service providers’ demand, email services for transactions, email marketing, and email verification services have increased rapidly with rapid growth in e-commerce. Out of these, a transactional email is used mainly by all kinds of businesses. 

These emails are significant to fulfill the company’s or enterprise’s responsibilities towards the potential or existing consumers. It is necessary to have altered or modified content for every use. Therefore, they have to be handled by professional and experienced experts in this particular field.

A team of trained professionals can provide the most finely altered and advanced solutions to enhance a company’s reputation with customers and reinforce its market presence. These emails can be effective only if user requirements are identified carefully. 

Thus, the professionals focus mainly on recognizing the targeted consumer base’s information-related needs and offering error-free solutions appropriately.

The open rate for such emails dramatically exceeds that of any email, even bulk mail or newsletters. These days these triggered emails are multi-functional missiles that impact reputation, audience retention, revenue, and company research. 

The most profitable and functional triggered emails are ordered and shipping confirmations and approbation for the merchandise return. Becoming proficient in using such email is possible only if the small business experts follow the tips from easy SMTP are mentioned below.

Best practices

The main aim is to use a triggered email to earn consumer trust and extra patronage; that mission shouldn’t be too apparent or aggressive. It is essential to provide the required facts regarding the email body’s transaction most thoroughly and utterly possible by using links, text, and images. 

Generate a professional look by utilizing the name of the company in the sender field. Also, include a header with the company’s official logo and colors. Business professionals can use HTML as an alternative to plain text to create a more engaging and exhilarating email. 

They can include colorful marketing content beneath the relevant transactional data. It can comprise purchase recommendations, a list of goods or products associated with what has been bought already, a widget of well-known products, or sales advertisements. 

They have to provide connections to company services, particularly account and assistance services, along with product links. It is also vital to restrict marketing to less than 30% of the email. Also, appreciation and gratefulness are always expressed to the customer. 

Customizing the promotions and emails will show awareness of the browsing and purchasing patterns of the customer. Business experts can use software to track down the effectiveness of emails and test with content and design if triggered emails prompt clicks or additional consumer action.

Benefits of transactional emails

1. Enhances customer engagement

The personalized one-to-one approach of this mail makes a consumer feel special and draws interaction. This interaction may lead to greater social media involvement or survey participation.

2. Increases customer trust

Consumers feel safe and secured with a company that offers valuable information at each step during a business transaction. These emails help in empowering the customer and reduces concerns and queries. It, in turn, promotes confidence, faith, and respect for a company.

3. Additional sales

When consumers look at descriptions and images of their current purchase alongside advertisements for associated products or similar products, that can instigate a wish to purchase more products or remind the customers of something that they wanted to buy but didn’t. They might also decide to browse the company’s website once more, creating wish lists for upcoming purchases.

4. Support requests

For the customers to have positive experiences, communication is essential. If a client comes up with a support request, it could be frustrating not to receive confirmation. Also, if an assistance team does not get the request correctly, the time to respond can get delayed, which can be frustrating to both the customer and the support team. Support-based transactional emails aid both sides by helping the processes involved in communication and notifying both parties with status updates.

5. Brand recognition

When it comes to new customers, looking at brand elements while completing one transaction might not cause them to recall the company’s name in the future. But when a message arrives confirming the order and the brand’s logo, and then a shipping notification comes afterward with the same brand logo followed by a warranty message, it presents the logo an extra time. 

Therefore, the customer will become very conscious of its brand name and likely consider the same company while shopping later on or even when talking about the purchase.