Finding an effective platform to market your products has become increasingly relevant as online stores have sprung up due to the internet’s continued growth. WooCommerce is one of the most reliable eCommerce development services to use if you want to build or are currently running an online store using WordPress. It is an open-source WordPress plugin that allows anybody to modify the code and is user-friendly.
You do not need to be an expert to create the store you have in mind. WooCommerce is actively used by over 4.4 million websites worldwide, with over 123 million total downloads as of February 2021. This plugin will help you with everything – from setting up your shop to handling and monitoring your files.
Working with WooCommerce as a WordPress plugin is an excellent way to take your e-commerce to the next level at a relatively low cost. Here are 7 WooCommerce tips to help you grow your business:
1. Work on Your Themes
The first thing you can focus on is how visitors would see your store. Working on your store layout will impact on visitors, and it will determine whether or not to stay and visit the rest of your store. Visitors tend to form their opinion about a site in just a minute. They could leave the store without second thoughts if they see a complicated interface.
The store’s design should not only be visually appealing, but it should also be functional and usable. Customers expect a rather user-friendly UI/UX interface.
2. Make It More User-Friendly
The key to increasing an e-commerce store’s sales and reputation is to have a welcoming environment for visitors; they should feel at ease when browsing around the store. The more user-friendly your store is, the higher the chance that more people will turn into regular customers.
Easy navigation should be prioritized as it directly gives a comfortable environment to the visitors, and this can be achieved by using of breadcrumb links and navigation menus.
3. Add Call to Action (CTA) Buttons
We are all familiar with buttons such as Buy Now and Add to Cart. These CTA buttons should be placed in the appropriate locations to increase your conversion rate. Visitors should not have to scroll down at the bottom of the page just to find these buttons; they should be visible and ready to be clicked at any moment. It is important to note that CTA buttons should stand out from the rest of the website’s design so that visitors can quickly identify them.
4. Feature Your Best-Selling Products
Putting the best-selling products on display increases product exposure and your online store’s SEO ranking, making it easier to search online. It also offers visitors an idea about what to purchase next.
5. Write Clear Product Descriptions
The importance of presentation cannot be overstated, customers are more likely to trust your store if you write a straightforward product description. Write it in an easy-to-understand and precise manner. Warranty and return policies, among other things, should be explicitly stated. Confusion can just lead to more problems, so take time in simply presenting your products.
6. Upsell & Cross-Sell
Upselling and cross-selling are two strategies for increasing sales and profits in your online store. In upselling, you may suggest a more expensive version of what a customer was planning to purchase. On the other hand, cross-selling is when you recommend a product that goes along with the item that a customer is buying. It is a product that is related to the purchase, but it’s not something you’d think about while purchasing an item.
7. Test Your WooCommerce Store
Finally, test your store’s usability. Your personal preferences may not matter as the decision lies in the customers – whether they like your online store or not. Testing includes getting people to use your website from a buyer’s perspective. From this, you will be able to identify areas that need to be modified. Working with customers who have never seen your shop before is the perfect way to do this so you will get new ideas from them.
These are just several tips on how to make the most out of WooCommerce to boost your business. Bear in mind that you are not only acting on one-time purchases but repetitive sales as well, so keep on learning and refine your WooCommerce shop.