Superfluid Labs & Beem partner to deliver Data-Driven Marketing Across Africa


Superfluid Labs, Kenya’s data analytics and artificial intelligence company, and Tanzania’s Beem, formerly BongoLive, a cloud communications provider with a growing mobile network reach in Africa, have partnered to give their clients data-driven marketing campaigns in their bid to accurately and reliably deliver communications across multiple mobile channels.

This deal comes at a time when marketing communication remains foremost for business growth across multiple industries, especially for B2C companies. With the global growth in data and advancement in artificial intelligence, it is now possible to increase the precision of  marketing campaigns  with data-driven intelligence and drive value for business growth.

Beem offers services such as advanced SMS Messaging, USSD, Airtime, Chatbot, Mobile Money Integration capabilities, and On-Boarding Tools and serves over 3000 customers on its platform. The Tanzanian firm now has a global footprint and mobile network connectivity in over 20 countries.

Data-driven Segmentation, Customer Retention and Credit Risk Scoring 

When dealing with thousands or millions of customer records, the ability to effectively and efficiently segment and score customers based on various attributes for retention  becomes a lot more difficult for fast-growing businesses. 

The deal will see Superfluid Enterprise Intelligence Platform, which provides powerful customer retention and segmentation capabilities from business data which enables valuable communications work with Beem’s omni-channel platform, BeemEngage to allow businesses across Africa to engage with customers across SMS, USSD and WhatsApp in addition to Beem APIs for in-app integrations.

In more details, the two will deliver multiple benefits to the market including:

  • Delivery of More Personalized Services and Products 
  • Increased Customer Retention
  • Churn or Dormant Account Reduction
  • Improved Cross-Selling and Upselling
  • Consumer Scoring 
  • Higher Customer Satisfaction
  • Increased Transactions 

For businesses looking to rapidly scale across markets whilst increasing customer retention, data-driven communication and engagement will unlock great possibilities for growth. New advantages offered by AfCFTA also present opportunities for delivering services to millions of consumers on the continent through the power of AI-powered digital solutions and communication.