Talanton Leads $1 Million in Funding for Enda Athletic, Africa’s First Running Shoe Company

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Talanton, a private U.S. based impact investment fund, has invested $1 million Series A funding round in Enda Athletic, a Kenyan founded and Kenyan led business to help it further expand its product lines and distribution, thus also creating more jobs and achieving positive social and spiritual impacts.

Talanton said Enda Athletic met its strict investment requirements and passed rigorous due diligence processes. Based on anticipated achievements of financial, spiritual and social impacts. The $1.1 million also included several Kenyan angel impact investors.​

“We are thrilled about this investment,” said Iris Wen, a partner at Talanton. Enda is perfectly aligned with our mission of investing in companies that create high-quality jobs, especially in places where these jobs have the most impact by creating opportunity and reducing poverty. That they’re able to do this while satisfying customers around the world means they’re poised for growth and making a real difference in the world.”

​With this investment, Enda aspires to be a top high-performance running shoe brand by further expanding its product lines and distribution, thus also creating more jobs and achieving positive social and spiritual impacts.

“We’ve been working hard to fulfill orders as thousands of people around the world are discovering our shoes. It is an exciting time for our company,” said Enda co-founder and CEO Navalayo Osembo. This is our moment to invest in further growth and help even more people “Run Kenyan” in 2022.”