Why are Video Streaming Services Looking for Multi-Screen?


There is a significant change in video consumption. OTT technologies have made the video just a single screen amongst many. The latest development has brought many new platforms and devices to viewers, which means reaching the people needs big investments in the delivery of the content and application development.  This article will answer the question of why video streaming services are looking for Multi-screen and why it is the best streaming solutions IPTV.

What is a Multi-Screen?

Multi-screen describes the content that is changed into many different formats, resolutions, and bit rated for a show on devices like mobile phones, televisions, tablets, and computers. Additional devices might take account of video game consoles like Xbox 360 or internet-enabled TV.

The IPTV industry has seen improved changes in the behavior of the consumer in the past couple of years. Thus, providers are looking for streaming solutions IPTV to provide socially engaging experiences to the people and take advantage of new markets which are opening up.

To obtain ground in the world of streaming, increase the subscriber’s satisfaction and grow audience reach, service providers have to provide advancements like multi-screen. By empowering a better connection amongst viewers, they can improve the viewers’ video streaming experience.

During the global health crisis, when viewers could not meet up physically, multi-screen viewing assisted them in keeping connected. Now accessible on various streaming devices, this allows viewers to watch content with family and friends, with the capability to see one another’s reaction to the video and comment in real-time regardless of their locations.

Multi-screen is a vital innovation that is used to improve the video streaming experience. This provides users multiple camera angles of a scene, which allows them to pick which one they like to watch.

Not just have screens increased, but also the viewer’s right together with them. IPTV streaming to a lot of devices has brought forward a new audience. The multi-screen experience has to evolve in order to accommodate the variations in the existing audience landscape, from younger watchers to adult watchers who choose simpler navigation interfaces. Video streaming providers need to cater to each customer’s demands, which keeps away from one size fits all method.

Viewing habits have branched out, including the profile of the multi-screen viewers. As video streaming has grown a lot, now people have a fairer and bigger representation of the number watching video via multiple screens, from the young, digitally-native viewer who might binge-watch video and second screen simultaneously to the Gen Xers who might appreciate straightforward navigation interfaces.

Features and Benefits of Multi-screen As Streaming Solutions IPTV

The most inducing application for multi-screen is a live streaming video or video personalization platform that includes premium sports events as well as live television shows. Live content can make considerable viewership, and providing watch as one and multi-screen services will drive more thrill and excitement.

Adding multi-screen to live streaming services will boost viewers’ personal as well as social engagement. With multi-screen, service providers can make an immersive, realistic live streaming experience for viewers, boost engagement for current clients, attract new subscribers and increase revenue generation.

Deployment Techniques of Multi-screen

When delivering multi-screen service, streaming as well as synchronization should be flawless. Or else the viewer will feel not attached.

Latency is a challenge in this streaming solution, IPTV. There’s no system in basic HTTP streaming to synchronize two diverse clients. There are techniques service providers can think of when using this solution. They can synchronize watch party clients through controlling every client playback or influence low-latency that has an integrated synchronization technique for customer synchronization.

The most complex challenge for providing multi-screen is to make sure that all views are synchronized, with the flawless transition. Streaming multi-screen also needs considerable bandwidth and computational power. The use of 5G globally is anticipated to help to make live streaming more mainstream.

Multi-screen Deployment Choices Include

  • Composing the viewer screen in the cloud and providing it as one stream reduces the viewer’s workload and makes the most out of reach.
  • Creating a mosaic of the views transmitted as UHD streams to the viewer will extract the chosen view.
  • Streaming every view via the viewer to make sure a flawless switch when changing to another view and lessen the tool on the head-end side.

Cloud-Based Platform is Vital for Live Streaming in Multi-Screen

A cloud-based live streaming platform will play a vital job in facilitating multi-screen live streaming services.

With a cloud solution, providers can address latency, scalability, and quality issues, which are common problems for multi-screen, ensuring a remarkable quality of viewing live stream video.

Supporting low latency for HLS and DASH, the cloud solution should offer sub-second latency for viewers, allowing them to communicate easily with their friends and family during a watch-together party. Backing low latency for HLS and DASH from the server level gets rid of the pressure from multi-customer synchronization at the application stage.

The cloud solution must also provide flexibility to help different multi-screen implementations, which takes account of making the viewer screen in the cloud as well as giving it as one stream, developing a mosaic for the entire views, and streaming every view individually by the viewer. What is more, a cloud solution must allow firm synchronization between viewers during the live stream as one party as well as multi-screen events.

Conclusion: The Future of IPTV Live Streaming is Extremely Immersive

Competition keeps on rising in the live streaming industry. At this point, it is more vital than ever for IPTV video providers to showcase the exceptional features of their live streaming offering. They need to find the best streaming solutions for IPTV. By embracing multi-screen live streaming, IPTV video providers are able to keep their subscribers engaged, lessen churn as well as drive monetization. Always bear in mind that having cloud-based video streaming platforms are vital for using the new multi-screen service quickly while making sure exceptional quality as well as high scalability.