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Home Tech People Do Care About Privacy, as evidenced by DuckDuckGo’s Massive Growth.

People Do Care About Privacy, as evidenced by DuckDuckGo’s Massive Growth.

by Yvone Kendi
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In 2021, DuckDuckGo had a banner year. Despite being in a struggle with Google, which has become so entrenched in the search industry that people refer to searching as “Googling,” the search engine has seen significant growth.

According to Bleeping Computer, DuckDuckGo reported a 46.4 percent rise in search volume. According to the research, by the end of December 2020, DuckDuckGo had received 23.6 billion total search inquiries, with a daily average of 79 million. The overall amount of search inquiries reached 34.6 billion in 2021, with daily searches reaching 100 million.

Because they’re utilizing a privacy-focused search engine, this is a strong indication that at least some internet users are concerned about privacy. Some of the growth could be attributed to the popularity of the DuckDuckGo mobile app.

Despite its rapid expansion, DuckDuckGo still has a long way to go before catching up to Google. According to the survey, Google has 87.33 percent of search engine traffic in the United States, while DuckDuckGo has only 2.53 percent. DuckDuckGo, on the other hand, is swiftly catching up to Yahoo, which accounts for 3.3 percent of search traffic. 6.43 percent of search traffic goes to Bing.

DuckDuckGo recently released a desktop browser, which could help the firm expand its search market share, as customers who download the browser are considerably more likely to use the privacy-focused search engine.

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