This week, TikTok announced that interactive add-ons for in-feed advertisements are now available globally to help marketers develop more engaging ads on its platform. Interactive add-ons, according to the company, provide a means to engage consumers through popups, stickers, and other visual elements.
Brands can choose between two sorts of interactive add-ons: standard and premium. The basic interactive add-ons are a good approach to achieving lower-level marketing objectives like increasing clicks and conversations. A voting sticker is an example of a basic interactive add-on that stimulates audience participation by allowing businesses to poll, quiz, or collect feedback from users.
“Interactive add-ons drive engagement by catching the attention of audiences in a uniquely innovative and exciting way,” TikTok said in a blog post. “Our research shows that 57% of viewers are more likely to search for brand information online when they connect with businesses on TikTok. Acting as an extension of your creative idea, Interactive Add-Ons offer flexible formats that encourage consumers to join in the fun when they see your ad.”
The global launch of interactive add-ons comes a few weeks after the company introduced a new Creative Agency Partnerships (CAP) University program that is designed to help creative agencies become “TikTok experts.” The five-week class, according to TikTok, will teach participants all they need to know about getting started on TikTok and how to use the platform to improve their marketing game.
These two announcements will assist TikTok in forming new creator collaborations and allowing agencies to effectively advertise on the platform and reach its users.
