In just a few years, the company has launched a slew of subscription services, including online storage with iCloud in 2011, music streaming with Apple Music in 2015, and, most recently, the Apple TV+ video streaming platform, the Apple Card in the US, the Apple Arcade video game service, and Apple Fitness+ sports classes.
All of these devices have become a mini gold mine for Apple, accounting for about 20% of the company’s sales each quarter and growing year after year.
Apple Music and Apple Arcade alone are expected to generate $ 8.2 billion in revenue and 180 million cumulative customers by 2025, according to J.P. Morgan analyst estimates.
In particular, Apple Music would continue to be the most popular service, with 110 million paying customers and $ 7 billion in sales, while Apple Arcade may attract 80 million mobile gamers in three years, generating $ 1.2 billion in revenue.
Apple should not rest on its laurels, and with the introduction of Apple One, a bundle of services available at a discounted cost, the company might provide a new subscription service that allows manufacturers to rent their iPhone or iPad. Enough to keep users a bit longer in the ecosystem by recouping a few dollars in fees from each monthly payment.