Paga, the payments and financial services ecosystem for Africa, has launched its ‘Making Life Possible’ brand campaign. The campaign tells the story of the Paga Orange ship, which has empowered people to simplify their lives and businesses for over a decade.
The company’s main focus is on helping both consumers and sellers to pay, get paid, and access financial services. This is achieved directly and also through the Platform-as-a-Service, which enables other 3rd Parties to leverage the deep infrastructure Paga has built to enable endless possibilities. Since its inception, the company has been building an ecosystem to enable the African consumer to send, pay, and bank digitally.
Tayo Oviosu, Paga’s founder and Chief Executive Officer, said: “We’re thrilled to launch our ‘Making Life Possible’ campaign. The campaign is about the impact of what we’re about – making life possible and easier for everybody. Paga simplifies your life as you try to accomplish various things each day. Whether it’s sitting down to watch a football match and realizing your internet subscription needs to be renewed, listening to your favourite songs on Spotify, paying for your meal at a restaurant, or getting a loan to make a purchase. By using Paga, you make all these activities seamless. There is something for everybody with Paga, and it’s never too late to join the Orange ship!”
With over 20 million unique users in Nigeria alone and set to reach 40-50 million users in the next five years, Paga’s mission has been to simplify payments and financial services for businesses and individuals. The company’s infrastructure has become Nigeria’s principal platform, and since 2012, Paga has processed over N6.1 trillion in payments on its platform – with the latest N2 trillion taking just eight months, demonstrating the company’s exponential growth and soaring engagement levels.
Paga’s mission is vital. 57% of Africans still do not have a bank account. In larger economies such as Nigeria, the figure is 60%. Cash is still king in Africa, used in 90% of all transactions. Paga’s goal is to make it simple for 1 billion people to access and use their money. While the company’s well-established agent network has been a vital channel for accomplishing that goal, it has always been about ‘Making Life Possible’ and making payments simple for everyone. This campaign showcases the ecosystem Paga has built to make that a reality.
By making payments and financial services easy to process, Paga is helping businesses and consumers to take control of their daily lives. Day-to-day, this means a technology platform that works consistently, with a 99% uptime and a first-class user experience, making life easy – anytime, anywhere.
Paga is ‘Making Life Possible’ for everybody, whatever they do: For consumers via the Paga App: to send, pay, and bank, for merchants via the Doroki app , to collect payments and grow their businesses. For agents to start earning money by assisting consumers. For Fintech developers: to collaborate, build and share via the Paga platform. For third-party partners: to build, launch, and grow with Paga’s robust payment APIs .For entrepreneurs: to earn, manage their businesses and build communities
As a pioneer, Paga has built a core payments infrastructure that everyone can get value from. After a decade of remarkable progress, the next step is doing more for the right people – consumers, businesses, and SMEs.