A BMW that changes colour to match your outfit unveiled.


BMW frequently experiments with color. They once displayed the blackest black car ever, then revealed a vehicle whose body changes between black, white, and gray last year. At the ongoing CES 2023 show, they revealed the next colorful evolution.

A quick recap, BMW displayed an X6 with Vantablack VBx2 coating at the 2019 Frankfurt Motor Show, a substance that absorbs more than 99 percent of visible light to create the blackest black. Last year they revealed an iX that was covered in E Ink at the 2022 CES with negatively charged white pigments and positively charged black pigments to create shades of gray to change the electric SUV’s exterior finish.

BMW is returning to the 2023 CES with an evolution of its E Ink. Displayed on the I Vision Dee – The Dee in the name stands for “Digital Emotional Experience.” The concept car has more advanced technology that displays true colors in 32 different ways. It now supports a full-color version with individually configurable body panels, rather than just black and white. The German luxury brand collaborated with E Ink to use its ePaper film on 240 segments of the concept’s body, including the wheels. 

BMW claims that “an almost infinite variety of patterns” are possible and switching to a different finish is done in a matter of seconds. 

The I Vision Dee concept also includes a head-up display that spans the width of the windscreen and can be adjusted using a slider.

To add to the customization, the concept car has windows that, when approached, can display the driver’s avatar and welcome message. Even the lights were not left out. They are customizable in both the front and rear bumpers to mimic emotions.